Advisor, Digital Marketing at World Vision Kenya

JOB PURPOSE

The role is responsible for all aspects of digital marketing and fundraising operations. This will include planning, implementing, and monitoring our digital marketing campaigns and activities across all digital networks and working globally to scale to ensure successful campaigns and digital activities.  Success will be determined through the achievement of acquisitions of primarily Child Sponsorship, Childhood Rescue, and other fundraising initiatives. 

The role will help grow our brand’s influence while also increasing brand loyalty and awareness, while acting as an advocate for digital best practices globally.  

The role is a key contributor toward increasing global digital acquisition, which is our most important revenue channel for growth, and revenue conversion by at least 40% in the next 2 years; impacting $100M annual revenue.

MAJOR RESPONSIBILITIES

• Develop digital campaign strategies that both feed into existing global campaigns (to provide impactful and highly successful end-to-end digital campaign executions) as well as stand-alone digital campaigns and assets that drive acquisitions and activities through the marketing funnel.
• In conjunction with Digital Director, develop, monitor and optimize campaign budgets.
• Develop and execute effective global ways of working that result in highly collaborative and trusting global relationships typified by strong engagement, collaboration and buy-in.
• Ensure that key metrics are defined and reporting processes put in-place to ensure the capture, monitor and reporting digital campaign and activity results, leading to the capture of meaningful learnings and insights for integration into future activities.
• Provide digital thought leadership across all stakeholders and upskill staff with digital learnings and best practice.
• Application of digital thought leadership across innovation sprints; putting together hypothesis and solid business cases to create innovative programs aimed at creating acquisition and fundraising results.
• Work with research and agency partners to develop audience / media / activity models which provide the means to target the most addressable audiences through the most impactful media with the most relevant engagement methods that lead to fundraising outcomes.
• Provide best-in-class digital input into activities across the Partnership to ensure digital practices and innovations are integrated for the best fundraising return. This is inclusive of activities such as product positioning, global appeals and innovations such as Follow Your Donation, Virtual Field Visits and ongoing paid social media activities.

KNOWLEDGE, SKILLS & ABILITIES:

• Bachelor’s degree or equivalent in Marketing, Digital Marketing, Marketing Strategy or closely related field.
• 5-10 years in marketing, fundraising or related role with demonstrable success in achieving growth in digital channel acquisition/fundraising and developing mutually value-added partnerships.
• Experience creating and executing digital strategies, especially in contexts with multiple customer types, product types and stakeholders.
• Strategic digital marketing thinker, able to guide, edit and develop clear, brief and compelling written and visual communications. Able to synthesize complex concepts for a wide variety of audiences.
• Exceptional relationship and influencing skills, able to win the confidence of a broad range of different stakeholders including leaders from a variety of cultural and professional backgrounds, and engaging with high-performing virtual global teams.
• Experience leading / executing change in a complex environment.
• Native level or highly proficient professional level English

Preferred:

• Minimum 3 years of experience achieving results in a marketing function within a World Vision Support office and / or minimum 5 years of experience with significant digital impact within a marketing function.
• Strong success record developing strategic and tactical communications plans.
• Solid understanding of international development and empathy for people dealing with poverty or oppression.