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  • Posted: Jun 10, 2025
    Deadline: Jun 30, 2025
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    Vision: To be the leading tourism destination brand in Africa by 2025 Mission: To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.
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    Assistant Deputy Director, Partnership and Resource Mobilization, KTB Grade 4

    Key Responsibilities:

    • Implements partnership and resource mobilization activities
    • Implements departmental KPIs and annual targets for each audience (tourists, trade, sector, local community, KTB employees)
    • Generate email campaigns with designers and copywriters for approval.
    • Coordinates with different departments to implement the Kenyan Industry Engagement Programme (training, business intelligence, webinars, etc.).
    • Implements the departmental budget
    • Prepare reports on other destinations best practices (competitors and leading destinations)
    • Manages database for effective market segmentation and targeting
    • Sensitizes consumers on the portfolio of the Services provided by KTB to the sector using the different available channels.
    • Implements the contact plan for each target audience (sources, data structure, etc.)
    • Implement deliverables of the marketing agreements
    • Implement consumer retention activities
    • Compiles periodical reports of emailing campaigns performance and other departmental reports.
    • Attain the target volumes and reach the quality of contacts in the CRM
    • Analyze reports on customer complaints
    • Implements and monitors fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes
    • Develops and implements KTB’s resource mobilization strategy, policies and  programmes
    • Analyzes information and prepares reports and documents on activities related to resource mobilization
    • Initiates and establishes relationships with donors at the National, Regional   and International levels and lead in programmes that will facilitate this
    • Provides technical advice and support on grant proposal development to the      programme team members
    • Develops innovative approaches in resource mobilization both locally and  internationally
    • Prepares reports to donors and relevant agencies
    • Prepares and reviews of agreements with donors and other partners
    • Identifies and maps potential and emerging sources of funding and assessing their current usage and potential for the future
    • Develops proposals for funding
    • Mentors and coaches

    Key Qualifications and Experience

    The ideal candidate must possess the following:

    • A minimum of at least eight (8) years’ relevant experience with three (3) years in direct marketing, Resource mobilization, Customer Services/Loyalty program management and with three (3) years in a supervisory position
    • Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution
    • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution – OR - Bachelor’s Degree in any of the followings; Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution with a Diploma in Marketing from a recognized institution
    • Member of a relevant professional body
    • Management course lasting not less than four (4) weeks from a recognized institution
    • Proficiency in computer applications
    • Fulfilling the requirements of Chapter Six of the Constitution

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    Method of Application

    Interested and qualified? Go to Kenya Tourism Board on 197.248.135.158 to apply

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