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  • Posted: Jan 12, 2022
    Deadline: Jan 31, 2022
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  • Vision: To be the leading tourism destination brand in Africa by 2025 Mission: To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.
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    Assistant Marketing Manager

    Position Summary  

    Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Assistant Marketing Manager. 

    Key Responsibilities:  

    • Assist the Marketing Manager in development and implementation the division’s marketing strategy and provide strategic direction to the region’s team.  
    • Define and implement the action plans for the market area and achieve the objectives set 
    • Ensure proper implementation of the Kenya market strategy in the markets and monitor its implementation in PR, advertising, etc  
    • Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions  
    • Identify opportunities for cross-market sales  
    • Prepare and monitor regional budgets.  
    • Ensure that costs related to exhibition stand design and construction is within budget.  
    • Confirm that region related goods are of the required standards and quantities that had been requisitioned in liaison with the Inspection and Acceptance Committee.  
    • Ensure timely and efficient implementation of regional marketing strategy and Annual Work Plan (AWP) and ensure that regional performance targets are set and achieved.  
    • Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.  
    • Gather continuous market intelligence on the tourism brands’ performance, customer and trade attitudes, and new problems and opportunities  
    • Mentor, coach and provide leadership to the officers under him/her.  

    Key Qualifications and Experience  

    The ideal candidate must possess the following:  

    • Six (6) years’ experience in a relevant field  
    • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution AND a Diploma in Marketing from a recognized institution  
    • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution  
    • Member of a recognized professional body Management course lasting not less than four (4) week from a recognized institution will be an added advantage  
    • Proficiency in Computer Applications  
    • Digital Marketing Skill will be added advantage  

    Method of Application

    Interested and qualified candidates are advised to make applications  online by 5:00pm 31st January 2022  

    No hard copy applications will be accepted.  

    Shortlisted candidates will be required to submit VALID DOCUMENTS to satisfy the requirements of Chapter 6 of the Constitution of Kenya 2010 and will be required to submit among other documents:  

    • Certificate of Good Conduct from the Directorate of Criminal Investigations;  
    • Clearance Certificate from the Higher Education Loans Board;  
    • Tax Compliance Certificate from the Kenya Revenue Authority;  
    • Clearance from the Ethics and Anti-Corruption Commission  
    • Report from an Approved Credit Reference Bureau  

    “KTB is an equal opportunity employer and commits to diversity and gender equality.” 

    Interested and qualified? Go to Kenya Tourism Board on docs.google.com to apply

    Note: Get your CV ready for 2022. Order our 100% professional CV Service.

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