Assistant PSP IG Officer (Digital) at United Nations High Commissioner for Refugees (UNHCR)

Purpose and Scope of Assignment 

(Concise and detailed description of activities, tasks and responsibilities to be undertaken, including expected travel, if applicable)

Digital Donor Acquisition 

• Monitor digital fundraising channel budgets and income and ensure that digital budgets are being used effectively to meet long and short-term fundraising KPIs. Ensure accurate reporting and monitoring.
• Optimizing all aspects of digital fundraising and marketing, including paid/organic media approaches, crowdfunding, social media fundraising, influencer fundraising, lead generation and conversion campaigns. 
• Developing new testing strategies and optimisation mechanisms to ensure effective growth and positive ROI.
• Developing the strategy and execution of digital marketing in key countries – South Africa, Kenya, Mauritius, and Nigeria.
• Set-up digital marketing tests (including set up of infrastructure and tagging), manage and optimise paid media activities, monitor fundraising results and optimise paid marketing activities.
• Build and implement conversion strategies to convert non-financial supporters into donors. 
• Ensure digital fundraising opportunities are effectively capitalised on during emergencies and key media moments within 24 hours of receiving the green light from HQ.
• Work closely with the agencies, constantly seek new fundraising channels and fully utilise the existing channels to help achieve the ROI and the income target.
• Support with the development and coordination of regional digital campaigns and initiatives for lead generation and donor acquisition.
• Follow and identify digital trends and tools that can impact UNHCR’s digital engagement approach in Africa.
• Assist in developing annual plans and investment applications for digital marketing activities.

Retention 

• Work closely with the donor development function to maximize retention income through the delivery of excellent and timely engagement via appropriate communication tools. 
• Support with establishing strategies and execute activities for donor development programme including OO -> RG conversion, RG gift upgrade, and lapsed donor reactivation to maximise retention income.

Analysis, Reporting and Planning

• Produce regular reports on key metrics, analysing and interpreting trends and providing actionable insights.
• Perform ROI analysis to evaluate the efficiency and draw learnings from all fundraising campaigns.
• Follow and identify digital trends and tools that can impact UNHCR’s digital fundraising approach.
• Analysing user behaviour, conversion data, funnel analysis and multi-channel attribution.
• Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based, to grow donations.

Contents

• Create digital donation landing pages on time and keep maintenance activities.
• Constantly conduct A/B or multivariate tests on digital landing pages, advertising assets, and digital content to improve results and cumulate learnings.
• Work closely with the Campaigns team to produce digital acquisition and engagement content.
• Other duties as assigned.

Monitoring and Progress Controls

• Support achieving the donor acquisition and retention income target, a number of donors, and lead generation by building deeper engagement with online donors.
• Increased user engagement on website and social network traffic. 
• Build-up supporter base for UNHCR in Africa.
• Increased awareness of refugee causes by the public.

Qualifications and Experience

Education 

• University degree in Business Administration, Communications, Marketing, Advertising and/ or a related field.

Work Experience 

(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)

• For LICA-8/P1/NOA - 1-year relevant experience with Undergraduate degree; or no experience with Graduate degree; or no experience with Doctorate degree.
• Experience working in a digital marketing or professional services setting required.
• Knowledge and experience generating accurate and insightful reports for making effective business decisions required.
• Proven ability to work effectively with various stakeholders to complete assigned tasks and projects before the deadline.
• Proven experience in organisation website and donation page content management systems, as well as social media content creation and community management required.
• Proven experience in assisting the development of digital marketing or engagement strategies through Google Marketing Platform, social media and social influencer marketing, SEO/SEM, programmatic, display advertising, email marketing, digital video marketing, mobile marketing, etc. required.
• Experience with analytical tools, analysis, reporting, and researching required.
• Experience in managing internal stakeholders, external vendors, clients, and partners required.
• Experience with social media on a professional level desired.

 
Key Competencies 

• Possess strong critical thinking skill, and the ability to apply them to analysing data and solving problems.
• Enthusiastic and self-motivated, with the ability to lead projects proactively. 
• Meticulous attention to detail, with an overall passion for continual improvement.
• Credible and articulate, with excellent communication, presentation and interpersonal skills.
• Highly organised and detail-oriented, with a strong ability to manage several competing tasks simultaneously.
• Fluency in written/verbal English required.