Associate Brand Manager - (22000145) at Safaricom Kenya

Detailed Description

Reporting to the Chapter Lead - Brand strategy and communications the role holder will be part of the brand center of excellence, contributing to the overall team goals but also benefiting from as excellent learning and development environment. The role contributes to the brand strategy and communications process by bringing to the table a deep understanding of the broad set of consumers the brand serves as an input to the positioning and brand campaign development process. As part of the brand story telling team, this role presents a unique opportunity to shape the brand perception in the consumer’s mind in order to grow brand love.

This is a principle brand guardian role at squad level ensuring adherence to brand guidelines, including the regular audit, review and update of guidelines and brand assets. The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, corporate communications, consumer organization, channels organization, sustainability and social impact etc.

The purpose of Safaricom is to transform lives. Our job is to ensure that everything we do is in service of this purpose. And we follow a digital-first, insights-led approach as the brand centre of excellence.

Responsibilities

Craft

• Drive creative brief development, cultivating insights from research to represent consumer truths
• Manage agency and production partners to deliver impact, while maintaining brand consistency and campaign cohesiveness across channels
• Collaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurement

Mindset

• Actively seeks feedback and growth opportunities
• Takes ownership of own tasks and gets them done
• Collaborates effectively as a team member
• Adopts Safaricom’ s Spirit and mind-set
• Constructively responds to change

Customer and business

• Deep understanding of customer needs
• Has a bias for action and ‘getting things done’
• Has a track record of implementing things
• Demonstrates ownership of team’s budgets

QUALIFICATIONS

• Bachelor's degree or equivalent practical experience
• +3 years’ experience in tech marketing, brand management, agency, consulting, or related field
• Experience working with partners to roll out campaigns through the line
• Analytical with capacity to understand research and develop insights
• Experience driving brand campaign performance
• Ability to effectively influence cross-functional stakeholders and external partners.
• Excellent written and verbal presentation skills.