Jobs at Safaricom Kenya

We are pleased to announce the following vacancy for Senior Officer- Integrated Media, in the Integrated Media Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Detailed Description

Reporting to the Manager – Integrated Media The role holder will be responsible for implementing integrated (ATL & digital) media plans and follow through to implementation on initiatives that deliver to business objectives for various units across the organization

Responsibilities

• Follow through and implement integrated media plans + rationales that deliver on the campaign objectives and drives true business value for our media campaigns
• Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
• Effectively runs the day to day planning on integrated media workstreams they are supporting 
• Builds and develops media owner relationships in order to drive market leading planning and effective partnerships
• Ensuring that all jobs are carried out within agreed timing schedules to levels expected by stakeholders.
• Coordinate with internal teams to have media buying paperwork (LPOs, Receipting, Invoicing etc) done on time
• Ensure that integrated media plan and execution is aligned to advertising as well as overall strategy.
• Manage and monitor digital, electronic, print and digital outdoor advertising for Safaricom for the section/ tribe
• Will be responsible for campaign reporting to highlight progress  and how these translate into business results. This guides the business in evaluating the effectiveness of all touchpoints for the campaign.
• Will be responsible for monitoring and analysing integrated media campaign performance in order to suggest structural and editorial improvements on the  ad campaigns.
• Will be personally responsible for keeping up with the dynamic trends and benchmarks in the digital industry through continuous research and training.
• All media vendor management on a day to day basis to ensure campaign alignment and negotiate added value for the media buys
• Collect and package data driven actionable insights from all touchpoints and feeding back into the business for decision making
• Up to date back up of all materials as per ISO process and requirements.

 
QUALIFICATIONS
 
Technical / Professional Qualifications:

• A bachelor’s Degree. (A business related disciplines with an IT/Commercial bias will be an added advantage
• 3 years’ experience in an integrated media function with a focus on planning and buying having managed brands at the same level or bigger than Safaricom
• Attention to detail with excellent interpersonal and communications skills
• An excellent planner and organizer
• Should be able to create media plans and channel selection strategies depending on the objective of the campaign to ensure a high return on investment for each campaign.
• Should be a consistent performer who delivers to daily, weekly and monthly digital marketing KPI’s
• Should be able to work well under pressure and tight deadlines.
• Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently

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Detailed Description

Reporting to the Manager – Integrated Media The position holder will execute digital media buying across all digital channels while driving optimization and media efficiencies for all campaigns from various business units.

Responsibilities

• Will work closely with internal and agency teams to support development of media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
• Will be responsible for setting up campaigns on Google Adwords which includes Google Display, Google Search, YouTube etc plus setting up and managing tags for attribution.
• Will be responsible for analysing our websites and apps on Firebase and Google Analytics
• Will be responsible for setting up campaigns on Facebook Business Manager, Twitter Ads, DV360, Google Ads among others.
• Will be responsible for liaising with all internal and external stakeholders to ensure excellent campaign setup, reporting, optimization and analysis and that the campaigns are highly targeted for each consumer segment.
• Will be responsible for report writing: preparing reports to highlight progress of campaigns and how these translate into business results. This guides the business in evaluating the effectiveness of all digital campaigns.
• Will be responsible for media buying financial administration including: raising PO’s, issuance/revisions of monthly insertion orders and financial reconciliation on a weekly, monthly and quarterly basis.
• Will be responsible for monitor and analyzing online marketing and campaign performance data in order to suggest structural and editorial improvements that will optimize ad campaigns.
• Will be responsible for conducting in-depth Search Engine Optimization and Search Engine Marketing.
• Will be personally responsible for keeping up with the dynamic trends and benchmarks in the digital media category through continuous research and training.
• Will be responsible for identifying new digital opportunities arising in the digital space that will add value to Safaricom campaigns
• Digital media vendor management on a day to day basis to ensure campaign alignment and negotiate added value for the media buys
• Deliver Cost optimization on all digital media buys to ensure maximum value and lowest possible cost is delivered against set bench mark KPIs
• Collect and package data driven actionable insights from the digital platforms and feeding back into the business for decision making

QUALIFICATIONS

• A bachelor’s Degree. (A business related disciplines with an IT/Commercial bias will be an added advantage)
• Digital platforms certifications such as: -
• Google AdWords Certification
• AdWords Fundamentals Certification
• Search Advertising Certification
• Display Advertising Certification
•  Video Advertising Certification
• Facebook Blueprint Certification
• Twitter certification 

Technical / Professional Qualifications:

• Should have more than 5 years continuous experience in Digital Media Buying and Optimization and translating Digital activities to Business results (Integrated media buying skills - offline and online media, will be an added advantage)
• Should have high level proficiency in setting up and launching online advertising campaigns on the various digital platforms (Google AdWords, Facebook Business Manager, Twitter, Programmatic Buying etc). This also includes setting up and managing tags and pixels for attribution.
• Should have high level proficiency in setting up app download and re-engagement campaigns.
• Should be able to create media strategy, media plans and channel selection strategies depending on the objective of the campaign to ensure a high return on investment for each campaign.
• Should have a proven track record in media buying & optimization for similar size or larger business than Safaricom
• Should be a consistent performer who delivers to daily, weekly and monthly digital marketing KPI’s
• Should be a quick and efficient decision maker.
• Should be able to work well under pressure and tight deadlines.
• Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently
• Should have excellent communication skills

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Detailed Description

Reporting to the Chapter Lead - Brand strategy and communications the role holder will be part of the brand center of excellence, contributing to the overall team goals but also benefiting from as excellent learning and development environment. The role contributes to the brand strategy and communications process by bringing to the table a deep understanding of the broad set of consumers the brand serves as an input to the positioning and brand campaign development process. As part of the brand story telling team, this role presents a unique opportunity to shape the brand perception in the consumer’s mind in order to grow brand love.

This is a principle brand guardian role at squad level ensuring adherence to brand guidelines, including the regular audit, review and update of guidelines and brand assets. The role requires a strong cross-functional collaborator who can partner effectively with teams across various disciplines including research, corporate communications, consumer organization, channels organization, sustainability and social impact etc.

The purpose of Safaricom is to transform lives. Our job is to ensure that everything we do is in service of this purpose. And we follow a digital-first, insights-led approach as the brand centre of excellence.

Responsibilities

Craft

• Drive creative brief development, cultivating insights from research to represent consumer truths
• Manage agency and production partners to deliver impact, while maintaining brand consistency and campaign cohesiveness across channels
• Collaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurement

Mindset

• Actively seeks feedback and growth opportunities
• Takes ownership of own tasks and gets them done
• Collaborates effectively as a team member
• Adopts Safaricom’ s Spirit and mind-set
• Constructively responds to change

Customer and business

• Deep understanding of customer needs
• Has a bias for action and ‘getting things done’
• Has a track record of implementing things
• Demonstrates ownership of team’s budgets

QUALIFICATIONS

• Bachelor's degree or equivalent practical experience
• +3 years’ experience in tech marketing, brand management, agency, consulting, or related field
• Experience working with partners to roll out campaigns through the line
• Analytical with capacity to understand research and develop insights
• Experience driving brand campaign performance
• Ability to effectively influence cross-functional stakeholders and external partners.
• Excellent written and verbal presentation skills.

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Detailed Description

Reporting to the Chapter Lead - Customer Education & Brand in Trade The job holder will be required to support the Brand CoE Team by coordinating marketing related issues around Communication, PR and Media as well as liaison with agencies and suppliers of various marketing collateral material. The role entails supporting the overall delivery Marketing initiatives for the Brand CoE.

Responsibilities

• Co-ordinate all CBU sponsorship and Promotional activities in conjunction with the Promotional and Sponsorships team and ensure integration in overall company communication and brand strategy
• Follow-up to ensure diligent adherence and implementation of processes and tools necessary to deliver impactful communication based on robust customer segment insights. Communication will include:
  • Advertising
  • Promotions
  • Sponsorships
  • Events
  • Launches
  • PR
• Co-ordinate with all internal departments regarding upcoming press and media releases
• Ensure 100% availability of all CBU Collateral, Signage, POS material and adherence to the set brand standards
• Market intelligence through regular customer visits and utilizing the insights to enhance marketing activities
• Support initiatives that will yield the achievement of the set CDI targets in Marketing Components within the CBU CDI tracker
• Demonstrate ’Simplicity’, ‘Speed’ and ‘Trust’ in the day to day execution of duties
• Weekly reporting to be submitted to Senior Manager – Enterprise Marketing by Wednesday 5pm. Other reports to be generated within agreed SLA’s
• Follow up to ensure that all POs required for marketing communication to agency, suppliers etc.
• Manage and monitor budgets per campaign to ensure it is within the marketing spend allocated.
• Ensure that marketing budgets and materials requested for are within the marketing budget spends and ensure that materials supplied are utilized at the right time.
• Reconcile all invoices against raised Pos
• Review all estimates sent through from agency to ensure they meet the supply chain set standards

 
QUALIFICATIONS

• A degree in a business related field
• Any background in an Advertising/media agency will be added advantage
• Minimum 5 years in sales related function
• Ability to develop external partnerships and form strategic alliances
• Ability to travel countrywide which might consume upto 50% of your total working hours
• Attention to detail with excellent interpersonal and communications skills

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Detailed Description

Reporting to the Segments and Marketing Lead The position holder will ensure that the brand is visible and relevant in the marketplace by creating and implementing the end-to-end customer (segment) insight led marketing strategy that delivers business growth. The role holder is expected to deliver brand love, brand consideration and NPS by uncovering consumer insights across the customer journey and delivering innovative and engaging marketing solutions. You be responsible for executing strategies on what can attract new customers into our portfolio and how we can improve customer experience and consequently translating brand elements into action plans and go-to-market strategies.

Responsibilities

• Identifying growth and innovation opportunities of the customer segment through generation of consumer and market insights.
• Develop and design insight led propositions and solutions across the customer journey to drive growth for the business.
• Execute agreed and approved strategies and plans including promotions, merchandising activities, launches, activations (ATL & BTL).
• Lead in segment led activation and sponsorships to increase trial, penetration usage and loyalty across the portfolio.
• Ensuring customer relevant benefit led messaging is appropriately executed across online and offline channels.
• Conduct regular and continuous monitoring of competitor activities and recommend appropriate measures.
• Developing and execute mission delivering specified tasks, implied tasks to deliver on the measures of success.
• Responsible for growth across the portfolio as well as efficiency KPIS.
•  Implementing support systems for execution excellence, brand consistency and brilliant GTM execution.
• Generate periodic relevant reports on category/Segment performance
• Implementing best practices in category/Segment management & respective areas of work
• With relevant stakeholders, manage creative development process, campaign management and connection planning to deliver growth.
• Drive excellence in product experience, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.
• Leverage customer insights to determine competitive pricing and promotional activities of the category and portfolio.
• Strive to increase return on expenditure on all marketing spend (ROI)

QUALIFICATIONS
 
Must have technical / professional qualifications:

• A degree in marketing, business administration
• Product/Category roles, potentially channel experience.
• 6 years’ experience in a marketing function with a focus on brand management, advertising, promotions
• Strong creative and conceptual skills.
• Attention to detail with excellent interpersonal and communications skills
• An excellent planner and organizer

go to method of application »

Detailed Description

Reporting to the Segments and Marketing Lead The position holder will develop and implement integrated Segment/Category Marketing Plans to achieve short- and medium-term business goals. The role holder will also Initiate and lead the implementation of the marketing plan and strategy of the category to achieve the business plan targets, market share objectives category/ brand growth profitability. In addition, the role holder will develop a growth vision and strategy for the brands portfolio using a creative brand and customer understanding and also develop the marketing activity plans for the category. The role holder will be the right brand ambassador who drives equity, awareness, and off-take.

Responsibilities

• Develop Segment/category activity plans (innovations, rejuvenations, and brand activations) which delivers against the mission, brand strategy and addresses key issues and opportunities
• Assist in developing customer understanding and insights of the segment/portfolio.
• Project management and OTIF delivery of projects/solutions for the customer.
• Insight, idea generation and concept development.
• Monitoring the marketing activities performance and measuring the success of campaigns
• Manage the P&L of the category/segment.
• Manage product portfolio (including pricing) driving synergies
• Deliver activation and GTM execution plans at cross-channel level enabling Channel Marketing to then customize to specific channel needs
• Initiate, lead and liaise with internal departments, advertising, and creative agencies to develop specific projects such as new product development, new packaging, advertising campaign, consumer promotions, to ensure capture of opportunities to sustain growth across the portfolio.
• Actively provide insights to commercial strategy and responsible for insights that contribute to development of first-class segment/portfolio mixes.
• Category /Segment champion and expert, working very closely with Channels, Sales and having a true external orientation
• Analysis of the industry and competitor issues as well as benchmarking in other industries to stay abreast of issues.
• Discuss and agree on budget requirements at project listing.  Monitor and control budget to ensure that project is on budget and all prerequisite paperwork is in place.

 
QUALIFICATIONS
 
Must have technical / professional qualifications:

• A degree in marketing, business administration
• Product/Category roles, potentially channel experience.
• Experience in Customer Development is an advantage.
• 6 years’ experience in a marketing function with a focus on brand management, advertising, promotions
• Strong creative and conceptual skills.
• Attention to detail with excellent interpersonal and communications skills
• An excellent planner and organizer