Category (Segments) Brand Manager - (22000147) at Safaricom Kenya

Detailed Description

Reporting to the Segments and Marketing Lead The position holder will ensure that the brand is visible and relevant in the marketplace by creating and implementing the end-to-end customer (segment) insight led marketing strategy that delivers business growth. The role holder is expected to deliver brand love, brand consideration and NPS by uncovering consumer insights across the customer journey and delivering innovative and engaging marketing solutions. You be responsible for executing strategies on what can attract new customers into our portfolio and how we can improve customer experience and consequently translating brand elements into action plans and go-to-market strategies.

Responsibilities

• Identifying growth and innovation opportunities of the customer segment through generation of consumer and market insights.
• Develop and design insight led propositions and solutions across the customer journey to drive growth for the business.
• Execute agreed and approved strategies and plans including promotions, merchandising activities, launches, activations (ATL & BTL).
• Lead in segment led activation and sponsorships to increase trial, penetration usage and loyalty across the portfolio.
• Ensuring customer relevant benefit led messaging is appropriately executed across online and offline channels.
• Conduct regular and continuous monitoring of competitor activities and recommend appropriate measures.
• Developing and execute mission delivering specified tasks, implied tasks to deliver on the measures of success.
• Responsible for growth across the portfolio as well as efficiency KPIS.
•  Implementing support systems for execution excellence, brand consistency and brilliant GTM execution.
• Generate periodic relevant reports on category/Segment performance
• Implementing best practices in category/Segment management & respective areas of work
• With relevant stakeholders, manage creative development process, campaign management and connection planning to deliver growth.
• Drive excellence in product experience, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.
• Leverage customer insights to determine competitive pricing and promotional activities of the category and portfolio.
• Strive to increase return on expenditure on all marketing spend (ROI)

QUALIFICATIONS
 
Must have technical / professional qualifications:

• A degree in marketing, business administration
• Product/Category roles, potentially channel experience.
• 6 years’ experience in a marketing function with a focus on brand management, advertising, promotions
• Strong creative and conceptual skills.
• Attention to detail with excellent interpersonal and communications skills
• An excellent planner and organizer