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Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
Detailed Description
Reporting to the Segments and Marketing Lead The position holder will develop and implement integrated Segment/Category Marketing Plans to achieve short- and medium-term business goals. The role holder will also Initiate and lead the implementation of the marketing plan and strategy of the category to achieve the business plan targets, market share objectives category/ brand growth profitability. In addition, the role holder will develop a growth vision and strategy for the brands portfolio using a creative brand and customer understanding and also develop the marketing activity plans for the category. The role holder will be the right brand ambassador who drives equity, awareness, and off-take.
Responsibilities
QUALIFICATIONS
Must have technical / professional qualifications:
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