Brand Builder at Gap Recruitment Services Limited

Job Purpose:

 The Brand Builder will take ownership of developing and strengthening the brand identity in the marketplace. As a Brand Builder, you will be responsible for crafting and executing comprehensive strategies to enhance brand awareness, perception, and loyalty among our clients target audience. You will work closely with cross-functional teams to ensure that our clients brand remains consistent and resonates with customers across all touchpoints.

Key Responsibilities:

• Manage and execute overall marketing activities as per the Global Brands plans set by the Business Development Manager.
• Work with the relevant marketing agencies on the execution of marketing activities.
• Prepare and implement marketing campaign strategies with the Business Development Manager.
• Managing and motivating a team of sales executives to deliver departmental objectives within the marketing department.
• Liaise with Business Development Manager for current and future marketing activities.
• Provide continuous support to clients for all sales functions.
• Analysis of commercial targets with marketing activities regularly.
• Keep up appropriate POSM stocks, and production of local POSM.
• Allocation of promotional merchandise to customers regularly.
• Regular trade visits at both On-trade and Off-trade venues.

Qualifications and Skills:

• University graduate with a recognized degree in the business / marketing related field.
• At least 3 years commercial or marketing experience in the business of beverages or FMCG.
• Experience from alcohol selling companies an added advantage.
• Experience dealing with the on-trade universe.
• Work with Managers and Directors of various Hotels /restaurants, Bars & Clubs.
• Work with the Sales team efficiently.
• Team player.
• Should be aware of competition activities, wine & spirits culture/ night life and well versed with Alcohol laws in Kenya.

Technical skills:

• Computer literacy a must.
• Reporting and management skills a must.
• Analytical skills to forecast and identify trends and challenges.

Personal skills:

• Excellent written and oral communication skills; ability to embody the Brands in public events.
• Team player, builds effective relationships up, down and across the organization.
• Extrovert and enjoy night life, like going out in on trade outlets (restaurants, bars, clubs and Hotels).
• Good leadership skills.
• Fast Learner.
• Willingness to work long hours at events.

Competences:

• Action-oriented.
• Drive for results.
• Customer focus.
• Strategic agility.
• Creativity.