Integrated Marketing Specialist at Wikimedia Foundation

• As the Integrated Marketing Specialist, you will be responsible for designing, developing, and executing global, multi-channel marketing campaigns, from objective-setting to evaluation, including campaign and messaging strategy, media and budget planning, as well as reporting. In this role, you will also coordinate and facilitate goals between multiple teams to advance better collaboration processes and build connected plans that aim at increasing brand recognition and understanding of Wikimedia work.

You are responsible for:

• The planning, development, and execution of marketing campaigns, including ensuring the campaign's smooth and timely launch, achieving project milestones, keeping campaigns on budget, and problem-solving any roadblocks.
• Building and managing paid media plans for marketing campaigns, including identifying data-driven objectives, setting clear KPIs, segmenting audiences, and defining the campaign's channel mix.
• Leading or contributing to integrated marketing initiatives with a focus on strengthening collaboration processes between teams and advancing alignment around goals and expected outcomes.
• Overseeing paid media execution, optimizations, reporting, and recommendations.
• Ensuring that all marketing campaigns and assets developed demonstrate a consistent brand voice and visual style that reflects the Wikipedia/ Wikimedia mission and brand guidelines.
• Building strong, ongoing working relationships with and managing agency partners (e.g. marketing, creative, digital, media) to support evergreen and campaign work.
• Working closely with Project Management teams to build collaborative workflows and streamlined processes for marketing projects.
• Collaborating with different teams across the Wikimedia Foundation (e.g. Product, Advancement, Partnerships, Brand Studio, Community Growth) to develop innovative programs and drive global growth and engagement.
• Reporting and analyzing the results of all marketing initiatives, recommending marketing optimizations, and building baselines and best practices to inform future marketing and campaign work.
• Staying on top of emerging practices, themes, stories, and trends in global Marketing.
• Employing best practices for cultural inclusivity while building marketing campaigns, in order to reflect multiple perspectives.

Skills and Experience:

• 5-8 years relevant professional experience in Marketing and/or Communications.
• Experience managing marketing/communications campaigns across channels, with a particular expertise in digital media.
• Expertise in developing, executing, and optimizing paid media plans.
• Ability to effectively manage stakeholders across multiple levels and functions, including strong communication and problem-solving skills, to ensure alignment with project goals and foster positive relationships.
• Good knowledge of the creative development process, coupled with practical experience in managing (internal or external) creative and production teams.

Qualities that are important to us:

• Excellent organizational and time management skills.
• Sound judgment with proven ability to make objective, data-based decisions.
• Demonstrated analytical skills and ability to creatively develop and measure campaigns in a data-limited environment.
• Ability to think analytically and innovatively about brand and product growth through marketing initiatives.
• Good communication and persuasion skills.
• Comfort in a highly collaborative, consensus-oriented environment.
• Passion for marketing work. Interest in emerging tools and trends in marketing
• A deep love for Wikipedia / Wikimedia, the joy of discovery, and empowering the expansion of free knowledge

Additionally, we'd love it if you have:

• Experience with marketing in a global context, partnering with globally diverse vendors, and engaging diverse international audiences.
• Experience in running marketing campaigns within emerging markets.
• Experience working remotely and across multiple time zones successfully.
• Experience working with people from different cultures and backgrounds.