Brand Manager at Kenya Tea Packers Limited

JOB PURPOSE:

Overseeing formulation and implementation of marketing strategies to ensure increased revenue, profits, market share, customer satisfaction and the realization of short term and long-term company objectives.

Key Responsibilities

• Develop, implement & monitor annual strategic brand plans including economic management of allocated budget.
• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
• Identify and recommend market research programme aimed at enhancing brand positioning.
• Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
• Monitor competitor activities affecting the brand and take appropriate corrective action
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions, new product development and follow through to implementation in liaison with Head of Sales and Marketing.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Plan and implement brand media strategy.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
• Design, procurement and economic distribution of brand promotional materials to plan.
• Interaction with Area sales managers to give updates on implementation of Brand strategic plans.
• Full supervision and of external agencies execution and continuous review sessions as aligned with the Head of sales and Marketing

Key Qualifications & Experience 

• A Bachelor’s degree in a business-related field
• Postgraduate Diploma in Marketing (CIM)
• Minimum 5 years’ working experience in Brand Management and in the FMCG industry, 2 of which should have been at the management level

 Skills

• Solid interpersonal skills and the ability to work on cross-functional teams in both leadership and member roles.
• Strong presentation and writing skills.
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
• Will be known for their innovation and vision in the area of Brand Development/Brand Management.
• Strong project management skills.
• Strategic thinker and creative marketer.
• Results oriented and self-motivated.
• Strong Leadership skills.
• Computer literate in MS Office applications