Group Marketing Executive at Emerge Egress Consulting

Role Objective

Our client is seeking a Group Marketing Executive that will be responsible for developing and executing integrated marketing strategies across all subsidiary companies under the company. The role requires a creative, analytical, and results-driven professional capable of managing multi-industry campaigns, digital platforms, branding initiatives, and lead generation strategies.

This position plays a critical role in strengthening brand positioning, increasing market share, and driving business growth across the group.

Core Duties and Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive group-wide marketing strategies.
• Create annual marketing plans and budgets for each subsidiary.
• Align marketing objectives with overall business goals.

Brand Management

• Ensure brand consistency across all subsidiaries.
• Oversee brand positioning, messaging, and visual identity.
• Develop brand guidelines for the company and its subsidiaries.

Digital Marketing & Online Presence

• Manage social media platforms, websites, and digital campaigns.
• Oversee content creation (graphics, videos, blogs, newsletters).
• Implement SEO, email marketing, and paid advertising strategies.
• Track digital analytics and optimize campaigns accordingly.

Campaign & Promotions Management

• Plan and execute promotional campaigns for agriculture products, events, logistics services, and e-commerce offerings.
• Coordinate product launches and marketing activations.
• Work closely with sales teams to generate qualified leads.

Market Research & Analysis

• Conduct market research and competitor analysis.
• Identify new market opportunities and customer segments.
• Prepare performance reports with actionable insights.

Stakeholder & Vendor Coordination

• Liaise with designers, printers, media agencies, and external partners.
• Coordinate marketing activities with subsidiary managers.

  Job Specifications and Qualifications

Education

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (Required).
• Postgraduate Diploma or MBA in Marketing (Added Advantage).

Experience

• Minimum 3–5 years of experience in marketing.
• Proven experience managing digital marketing campaigns.
• Experience handling multi-brand or multi-sector marketing is an advantage.
• Strong understanding of branding, social media, and performance marketing.

Key Competencies

• Strategic thinking and creativity
• Strong analytical and data interpretation skills
• Excellent communication and presentation skills
• Budget management capability
• Ability to manage multiple projects simultaneously
• Strong organizational and time management skills
• Results-oriented mindset