Social Media and Marketing Associate at BuuPass

We're looking for a Content & Community Obsessive who lives on TikTok, Instagram Reels, and X — someone who understands what makes African internet culture tick and can turn a bus journey into a moment people share. This is not a traditional marketing role. We need someone who can build a brand people genuinely love and talk about online.

• If you've made something go viral before — even once — we want to talk to you.

What You'll Do:

Short-Form Content Creation & Strategy

• Own BuuPass's short-form video strategy across TikTok, Instagram Reels, and YouTube Shorts — from concept to execution to iteration.
• Ideate and produce high-volume, fast-turnaround content that taps into trending sounds, formats, and cultural moments relevant to African audiences.
• Build a consistent content rhythm: testing formats relentlessly until you find what spreads.
• Be the creative engine — you don't just brief others, you can shoot and edit yourself when needed.

Community Building & Virality

• Develop and execute a community strategy that turns BuuPass users, drivers, and operators into advocates and content creators.
• Identify and engage micro-influencers, travel creators, and everyday commuters to amplify organic reach.
• Actively manage and grow our social communities — responding, engaging, and sparking conversations that feel human and alive.
• Spot viral opportunities in real time and move fast to capitalize on them.
• Build UGC (user-generated content) campaigns that get customers posting about their BuuPass journeys.

Brand Voice & Storytelling

• Develop a distinct, recognizable BuuPass voice that resonates across East and Southern Africa.
• Find the stories hidden in our data — 20M+ journeys is a goldmine of human stories waiting to be told.
• Collaborate with the design team on visuals and with founders on brand positioning.

Analytics & Iteration​​​​​​​

• Track organic performance metrics: views, shares, saves, follower growth, and engagement rate — and use them to kill what's not working and double down on what is.
• Report weekly on content performance with a clear point of view on what to do differently.

 What We're Looking For:

• 2–4 years in social media, content creation, or community management — ideally at a consumer brand or startup.
• You are a native user of TikTok and Instagram Reels. You understand the algorithm intuitively, not theoretically.
• You have a portfolio of content you've made that actually performed — show us the numbers.
• Strong video editing skills (CapCut, Adobe Premiere, or similar). Basic shooting skills are a must.
• Deep understanding of African pop culture, internet trends, and how people talk online in Kenya, South Africa, and Nigeria.
• A bias for action — you'd rather ship and learn than perfect and delay.
• Bonus: experience building communities, running creator programs, or growing accounts from scratch.