Brand Manager at Kenya Tea Packers Limited

The role reports to the Head of Sales & Marketing and will be responsible for driving brand growth, market share, and profitability. 

Key Responsibilities

• Develop and implement strategic brand plans and manage allocated budgets
• Drive brand availability, sales performance, and market share growth
• Oversee brand advertising, promotions, PR, and media strategy
• Conduct market research, analyze insights, and recommend corrective actions
• Monitor competitor activities and manage brand positioning
• Lead packaging updates, new product development, and brand extensions
• Manage brand costs, profitability, and monthly expenditure reporting
• Supervise trade activations, promotional materials, and external agencies

Qualifications & Experience

• Bachelor's degree in a business-related field
• Postgraduate Diploma in Marketing (CIM)
• Minimum 5 years' experience in Brand Management within the FMCG sector, with at least 2 years at management level