Brand Manager - Professional Products Division at L'Oreal

YOUR FUTURE TEAM

Join our amazing Professional Products Division where our mission is to bring professional beauty to all, by leveraging the expertise and creativity of hairstylists. This mission drives everything we do, ensuring that our products and services empower hairstylists to create exceptional and tailor-made beauty experiences.

A DAY IN THE LIFE

You will be responsible for:

• Lead & drive annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
• Take ownership of launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire process and the respect of deadline.
• Analyze brand performance, monitor key metrics (sales, market share, customer insights), and adapt strategies accordingly.
• Develop and oversee the execution of impactful marketing campaigns across various channels, including digital, social media, print, events, and salon activations.
• Own A&P budget management for digital and animation strategy.
• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline & Bottomline).
• Manage brand budgets effectively, track expenditures, and optimize resource allocation to maximize return on investment.
• Influence the B-to-B strategy working together with the retail and education team, lead the roll-out of retail material.
• Translate the brand’s sense of purpose into a retail strategy for the country.
• Pricing and positioning – Participate in creating of the pricing operation strategy.
• Embed the right execution strategies to achieve excellent execution of the category plans.
• Manage and enhance performance of online players by driving promotions and developing strategies to convert visits to the platforms.
• Competitive analysis to identify business opportunities.  

REQUIREMENTS

• Bachelor’s degree in marketing.
• Minimum 5 years’ experience in brand Marketing.
• Commercial acumen and proven experience in brand management, ideally within the beauty industry or a related consumer goods sector.
• Strong understanding of the professional salon channel and customer dynamics.
• Excellent communication skills.
• Activation excellence.
• Innovative brand strategies.
• Sound Technical skills of brand building, retail activation and e-commerce.