Brand Manager - Professional Products Division at LOreal

As Brand Manager for L’Oréal Professionnel Paris and Mizani, you’ll be at the forefront of our Professional Products Division in Nairobi, Kenya, reporting to the Business Unit Manager. You’ll lead the strategic vision and execution for these iconic brands, shaping the future of haircare and hair color in a dynamic market.

Here’s what you’ll be working on:

• Brand Strategy & Execution: Develop and implement annual marketing plans, including brand positioning, messaging, and go-to-market strategies.
• Product Innovation: Lead new product launches and adapt global initiatives to local market needs.
• Financial Management: Own and manage the A&P budget, ensuring ROI-driven decisions.
• Digital & Advocacy: Drive online engagement, identify local trends, and execute advocacy strategies for HERO SKUs.
• B2B Collaboration: Partner with retail and education teams to roll out impactful retail strategies and materials.
• Data-Driven Insights: Analyze KPIs, market share, and campaign effectiveness to inform strategic decisions.

We Are Looking For

We’re seeking a dynamic and results-driven Brand Manager who thrives in a fast-paced, innovative environment. You’ll be a strategic thinker with a proven ability to translate insights into impactful brand strategies and campaigns. Your expertise in brand management, coupled with a deep understanding of the beauty industry and professional salon channel, will set you apart.

Here’s what you’ll bring to the table:

• Brand Strategy & Execution: Develop and implement the annual marketing plan, encompassing brand positioning, messaging, target audience segmentation, and go-to-market strategies.
• Financial Performance Management: Own and manage the A&P budget.
• Product Development & Innovation: Lead new product launches, working with cross-functional teams to bring innovative products to consumers.
• Data Analysis & Reporting: Utilize data to track KPIs, monitor market share, and evaluate marketing campaign effectiveness.
• Lead & drive annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales).
• Take ownership of launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire process and the respect of deadline.
• Influence the B-to-B strategy working together with the retail and education team, lead the roll-out of retail material.
• Translate the brand’s sense of purpose into a retail strategy for the country.
• Pricing and positioning – Participate in creating of the pricing operation strategy.
• Manage and enhance performance of online players by driving promotions and developing strategies to convert visits to the platforms.
• Be digital savvy, able to identify the local trend online and drive the Advocacy and Influence strategy on HERO SKUs by identifying the locally relevant narratives and the right advocates.
• Strong consumer understanding to be able to localize global initiatives.

You’ll also need:

• A Bachelor’s degree in Marketing or a related field.
• Minimum of 5 years’ experience in Brand Management, ideally within the beauty or consumer goods sector.
• Excellent commercial acumen and proven experience.
• A strong understanding of the Professional Salon Channel and customer dynamics.
• A passion for innovation, creativity, and delivering exceptional brand experiences.