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Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
Purpose of the role
To accelerate KBL’s Primary Whiskies presence across all touchpoints from Communication to Retail, Experiential, Digital & Social
Scope
The job holder works closely with the Marketing Manager and Head of Spirits to develop and implement annual Marketing Business Plans; with commercial teams to ensure that trade activities are in line with brand strategies; with Consumer Planning & Research for provision of up to date brand performance and consumer insights; Global Brand Teams for brand strategy search & spin; Advertising Agencies for effective brand communication; Media agencies/Media houses for brand communication planning and media spend optimization; Group procurement for prompt availability of quality materials and at budgeted cost; Finance for cost/budget controls and brands profitability; Production department for monitoring product quality and availability and PR agencies to drive accurate and positive brands narrative.
Functional Capabilities
Leadership Responsibilities:
Accountabilities
Qualifications and Experience Required:
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