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PAC Advisors is a leading advisory firm with a wealth of experience and expertise in supporting African SMEs and Corporate Institutions. Our comprehensive range of integrated and innovative business advisory services includes strategic planning, human capital advisory, training and development, financial and accounting advisory, and more. With a focus on max...
Job Purpose
The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.
Key Responsibilities
Paid Media Strategy & Leadership
- Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
- Drive full-funnel B2B demand generation strategies focused on lead quality and conversion
- Provide technical oversight, focusing on strategy rather than day-to-day execution
Media Buying & Campaign Structure Guidance
- Advise on campaign architecture, budget allocation, bidding strategies, and pacing
- Ensure adherence to platform-specific best practices and optimization frameworks
Audience & Targeting Strategy
- Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
- Guide segmentation strategies aligned to B2B customer journeys
Conversion Tracking & Analytics
- Ensure proper setup and governance of pixels, tags, conversion events, and attribution models
- Oversee measurement frameworks and reporting accuracy
Funnel Optimization
- Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows
- Optimize user journeys to improve conversion rates and lead quality
Performance Analysis & Reporting
- Conduct strategic campaign reviews and provide clear, actionable optimization recommendations
- Translate complex data into insights that inform business decisions
Governance & Best Practices
- Establish and document digital media frameworks, templates, and compliance standards
- Ensure consistency and quality across campaigns and clients
Mentorship & Quality Assurance
- Provide technical mentorship and guidance to a Junior Digital Media Specialist
- Support team capability building and ensure quality assurance across deliverables
Requirements
Experience & Expertise
- Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy
- Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms
- Strong background in B2B lead generation and demand generation strategies
- Demonstrated experience in conversion tracking, analytics, and attribution modeling
- Experience working in agency or multi-client environments across diverse industries
- Experience in using AI tools to analyse data and generate reports
Technical Skills
- Advanced understanding of campaign optimization, targeting, and media buying strategies
- Proficiency in analytics tools and reporting platforms
- Strong grasp of full-funnel marketing and performance measurement
Core Competencies
- Strategic Thinking: Ability to design scalable, results-driven media strategies
- Data Storytelling: Translate complex data into actionable insights and recommendations
- Leadership & Mentorship: Guide and develop junior team members effectively
- Collaboration: Work cross-functionally with account teams and stakeholders
- Governance & Structure: Establish frameworks, standards, and best practices at scale
- Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy
Working Arrangement & Offer
- Part-time, fractional consultancy role (not day-to-day account management)
- Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours
- Opportunity to lead digital strategy across a Pan-African client portfolio
- Work with leading global brands in the technology and energy sectors
- Competitive consultancy rate with performance-based bonus
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