Vacancies at Priority Activator Consulting

Job Purpose

The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.

Key Responsibilities

Paid Media Strategy & Leadership

• Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms
• Drive full-funnel B2B demand generation strategies focused on lead quality and conversion
• Provide technical oversight, focusing on strategy rather than day-to-day execution

Media Buying & Campaign Structure Guidance

• Advise on campaign architecture, budget allocation, bidding strategies, and pacing
• Ensure adherence to platform-specific best practices and optimization frameworks

Audience & Targeting Strategy

• Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies
• Guide segmentation strategies aligned to B2B customer journeys

Conversion Tracking & Analytics

• Ensure proper setup and governance of pixels, tags, conversion events, and attribution models
• Oversee measurement frameworks and reporting accuracy

Funnel Optimization

• Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows
• Optimize user journeys to improve conversion rates and lead quality

Performance Analysis & Reporting

• Conduct strategic campaign reviews and provide clear, actionable optimization recommendations
• Translate complex data into insights that inform business decisions

Governance & Best Practices

• Establish and document digital media frameworks, templates, and compliance standards
• Ensure consistency and quality across campaigns and clients

Mentorship & Quality Assurance

• Provide technical mentorship and guidance to a Junior Digital Media Specialist
• Support team capability building and ensure quality assurance across deliverables

Requirements

Experience & Expertise

• Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy
• Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms
• Strong background in B2B lead generation and demand generation strategies
• Demonstrated experience in conversion tracking, analytics, and attribution modeling
• Experience working in agency or multi-client environments across diverse industries
• Experience in using AI tools to analyse data and generate reports

Technical Skills

• Advanced understanding of campaign optimization, targeting, and media buying strategies
• Proficiency in analytics tools and reporting platforms
• Strong grasp of full-funnel marketing and performance measurement

Core Competencies

• Strategic Thinking: Ability to design scalable, results-driven media strategies
• Data Storytelling: Translate complex data into actionable insights and recommendations
• Leadership & Mentorship: Guide and develop junior team members effectively
• Collaboration: Work cross-functionally with account teams and stakeholders
• Governance & Structure: Establish frameworks, standards, and best practices at scale
• Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy

Working Arrangement & Offer

• Part-time, fractional consultancy role (not day-to-day account management)
• Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours
• Opportunity to lead digital strategy across a Pan-African client portfolio
• Work with leading global brands in the technology and energy sectors
• Competitive consultancy rate with performance-based bonus

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Job Purpose

The Account Manager – Public Relations & Events Management will lead the development and execution of strategic communications and high-impact events for client accounts across East Africa. This role is responsible for building strong client relationships, delivering compelling narratives, securing media coverage, and executing events that drive brand visibility, stakeholder engagement, and business outcomes.

Key Responsibilities

Strategic Communications

• Develop and implement integrated communications strategies aligned with client objectives
• Ensure consistent messaging across markets within East Africa

Content Development & Storytelling

• Write and edit high-quality press releases, speeches, briefs, and reports
• Translate complex technical or business concepts into clear, compelling narratives

Media Relations

• Build and maintain strong relationships with journalists, media houses, bloggers, and industry platforms
• Identify media opportunities and secure impactful coverage across the region

Events Management

• Plan and execute executive roundtables, stakeholder forums, conferences, and high-level engagements
• Manage end-to-end event delivery, including logistics, stakeholder coordination, and on-site execution

Digital & Social Media Integration

• Collaborate with digital teams to amplify PR campaigns and event messaging across relevant platforms
• Support content alignment across traditional and digital channels

Lead Generation Support

• Work closely with outreach and business development teams to align communications and events with revenue objectives
• Ensure events and campaigns contribute to pipeline development

Client Account Management

• Serve as the primary point of contact for assigned clients
• Manage client relationships, expectations, reporting, and overall account performance
• Ensure timely and high-quality delivery of all client work

Requirements

Education

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field

Experience

• Minimum 5+ years of post-graduate experience in PR, communications, events management, or account management
• Experience working across multiple markets within East Africa is an advantage
• Experience in using AI tools to analyse data and generate reports

Core Expertise

• Proven track record in media relations and securing high-quality coverage
• Strong writing and editing skills across multiple formats (press releases, speeches, reports, etc.)
• Demonstrated experience in planning and executing high-level professional events
• Solid understanding of social media as a communications and amplification tool
• Experience in B2B sectors, particularly technology and/or energy, is preferred