Business Development Executive - Medical (Bancassurance Channel) at PACIS Insurance

JOB PURPOSE

To grow the medical insurance book through expansion of the bancassurance channel through recruitment of BSOs and new banks through strategic relationship management ,negotiate binders and Financing models.

PRINCIPAL ACCOUNTABILITIES

Revenue Growth and Profitability:

• Drive revenue growth by optimizing existing partnerships and establishing new strategic alliances with banking institutions.
• Develop and execute the bancassurance channel strategy aligned with overall business objectives.
• Recruit dedicated Bancassurance Sales Officers (BSOs) to drive product penetration, customer acquisition, and revenue growth with banking institutions.
• Performance tracking for BSOs to ensure consistent meeting and exceeding of the sales targets.
• Design and implement initiatives to expand bancassurance, including new products, distribution models, and digital capabilities.
• Take full responsibility for managing tender requests from the channel and the quotation process, ensuring turnaround times (TATs) are consistently met to establish and maintain a healthy pipeline.
• Leverage data analytics to generate insights and drive uptake of relevant insurance solutions.
• Oversee effective lead generation, conversion, and customer onboarding processes.
• Provide ease of doing business tools for the retail and SME products to empower bancassurance officers to quote and bind business in the field with minimal reference to Pacis in line with the underwriting guidelines.
• Liaise with credit control team to provide statements on a monthly basis and ensure adherence to the credit policy.
• Manage agreements with intermediaries and ensure consistent compliance by all parties
• Develop and execute marketing campaigns to promote insurance products through bancassurance
• Use strong negotiation skills, to ensure that the appropriate targets, pricing, and margins are secured for all business development opportunities.
• Collaborating with Management on topline goals, planning, forecasting, and maintaining short and long – term business development plans in line with the medical business strategy.
• Prepare monthly and weekly business development reports detailing initiatives, performance, and other related projects/activities.
• Ensure compliance with regulatory requirements, industry standards, and TCF principles while providing leadership and fostering a high-performance, innovative team culture.

Relationship Management

• Continuously monitor the outpatient fund and check on prudent Establish and maintain professional relationships through networking with banking institutions
• Host regular and relevant functions (as agreed with line management) to seek opportunities to develop strong relationships and business bonds.
• Share submissions and hit ratios on a quarterly basis to make them aware of positive or negative trends.
• Implement a structured intermediary visit plan and maintain regular visit reports to track engagement, opportunities, and outcomes.
• Develop and execute a structured training plan for banking institutions to enhance product knowledge, sales capability, and overall performance.

Market Intelligence

• Collect market intelligence through research by reading articles, publications, internet, word of mouth and networking daily to keep abreast of market developments.
• Assess market opportunities with respect to competitor sales sources by remaining in touch with market forces and influences.

Qualifications:
Minimum Academic Qualification:

• Bachelor’s degree in Business related course (Insurance Option, Marketing, Business administration and Finance) or equivalent from recognized university.

Professional Qualifications

• Professional qualification - AIIK, ACII

Experience:

• Five (5) years ‘Insurance experience with at least two (2) years in medical sales within the bancassurance sector.

Knowledge:

• Understanding of insurance industry