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  • Posted: Mar 31, 2023
    Deadline: May 1, 2023
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Mwingi was incorporated in 2019 and is establishing a unique last mile franchise chain in Kenya. By this Mwingi empowers local entrepreneurs and increases the availability of affordable quality products for thousands of families in rural areas.
    Read more about this company


    Business Development Lead ( Wholesale)

    Job Purpose:

    Ensure business sales targets in wholesale business are achieved. All routes are in deep rural areas and we sell FMCGs, mainly food items sugar, rice, cooking fat etc.

    Key Responsibilities:

    •  Meet sales targets as assigned for both sales and customer accounts.
    • Develop and action on strategies/business development solutions to establish current market development and sales distribution channels e.g. sign up key retailers and distributors, wholesalers, key agents.
    • Identify opportunities for growth and introduce new sales opportunities.
    • Establishing sales plans to achieve better overall performance and increase sales and profits in both existing and new channels.
    • Project expected sales volumes and profit versus current performance to put in place emergency mitigation plans to still achieve the same target.
    • Regular market analysis (price, brand, market, competition) to ensure MWINGI adapts its market dynamics in time.
    • Evaluate and analyze types of customers who shop at the MWINGI wholesale basket, value, the occasion they shop for, the brand they prefer, price consciousness, packing size preferred etc.
    • Support the van sales officers for sales and distribution.
    • Ensure to concentrate on fast moving stock and to limit the number of slow-moving SKUs to ensure the company runs on lean processes and costs.
    • Drive analytics-based reporting on all metrics e.g. product margins, customers numbers, route costs.
    • Customer reward programme and standard discount policy among others.
    • Support to ensure all sales cash are banked and all stocks balance as per the system stocks per wholesale officer per each return trip.
    • Support to monitor stock movement from suppliers to different channels including trucks and shops.
    • Ensure implementation of FIFO policy and minimize damages and expiries of goods.
    • Be responsible for return management.
    • Support fleet management and planning e.g. weight, routing, fuel, truck hire, staff, service providers among others.
    • Responsible for providing a monthly and yearly sales and distribution plan and making revisions and providing updates to the plan in line with the business goals / targets.
    • Any other duty assigned to you by your supervisor.

    Competencies for this role

    • Must have a bachelor’s degree/diploma in business marketing, sales and any business-related field
    • Must have at least 5 years working experience in sales and distribution of FMCG preferably in remote areas
    • Able to influence sales from distributors, mini supermarkets, retailers and other customers
    • Business acumen and sound understanding of best performing practices in the industry
    • Very good understanding of distribution and delivery platforms
    • Inventory management skills
    • Cash management skills
    • Highly motivated
    • Must be willing to travel and work in remote areas with rough and tough terrains
    • Excellent communication skills both verbal and written skills
    • Well organized
    • Great at time management
    • Able to work in a fast-paced environment
    • Preferable experience working in a multi-cultural setting
    • High integrity
    • Be willing to work for a startup.
    • Open to interact with the base of the pyramid (BOP) communities in the last mile rural areas.
    • Demonstrated ability to build and maintain relationships with people at all levels who represent a variety of diverse backgrounds.

    Salary budget Ksh 50,000

    Method of Application

    Interested and qualified candidates should forward their CV to: using the position as subject of email.

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