Business Development Lead ( Wholesale) at Mwingi

Job Purpose:

Ensure business sales targets in wholesale business are achieved. All routes are in deep rural areas and we sell FMCGs, mainly food items sugar, rice, cooking fat etc.

Key Responsibilities:

•  Meet sales targets as assigned for both sales and customer accounts.
• Develop and action on strategies/business development solutions to establish current market development and sales distribution channels e.g. sign up key retailers and distributors, wholesalers, key agents.
• Identify opportunities for growth and introduce new sales opportunities.
• Establishing sales plans to achieve better overall performance and increase sales and profits in both existing and new channels.
• Project expected sales volumes and profit versus current performance to put in place emergency mitigation plans to still achieve the same target.
• Regular market analysis (price, brand, market, competition) to ensure MWINGI adapts its market dynamics in time.
• Evaluate and analyze types of customers who shop at the MWINGI wholesale basket, value, the occasion they shop for, the brand they prefer, price consciousness, packing size preferred etc.
• Support the van sales officers for sales and distribution.
• Ensure to concentrate on fast moving stock and to limit the number of slow-moving SKUs to ensure the company runs on lean processes and costs.
• Drive analytics-based reporting on all metrics e.g. product margins, customers numbers, route costs.
• Customer reward programme and standard discount policy among others.
• Support to ensure all sales cash are banked and all stocks balance as per the system stocks per wholesale officer per each return trip.
• Support to monitor stock movement from suppliers to different channels including trucks and shops.
• Ensure implementation of FIFO policy and minimize damages and expiries of goods.
• Be responsible for return management.
• Support fleet management and planning e.g. weight, routing, fuel, truck hire, staff, service providers among others.
• Responsible for providing a monthly and yearly sales and distribution plan and making revisions and providing updates to the plan in line with the business goals / targets.
• Any other duty assigned to you by your supervisor.

Competencies for this role

• Must have a bachelor’s degree/diploma in business marketing, sales and any business-related field
• Must have at least 5 years working experience in sales and distribution of FMCG preferably in remote areas
• Able to influence sales from distributors, mini supermarkets, retailers and other customers
• Business acumen and sound understanding of best performing practices in the industry
• Very good understanding of distribution and delivery platforms
• Inventory management skills
• Cash management skills
• Highly motivated
• Must be willing to travel and work in remote areas with rough and tough terrains
• Excellent communication skills both verbal and written skills
• Well organized
• Great at time management
• Able to work in a fast-paced environment
• Preferable experience working in a multi-cultural setting
• High integrity
• Be willing to work for a startup.
• Open to interact with the base of the pyramid (BOP) communities in the last mile rural areas.
• Demonstrated ability to build and maintain relationships with people at all levels who represent a variety of diverse backgrounds.

Salary budget Ksh 50,000