Business Development Manager at Premier Hospital

JOB PURPOSE

Responsible for developing, implementing and executing strategic marketing plans for the hospital in order to attract potential clients and retain existing ones.

CORE RESPONSIBILITIES

• Formulate brand plan and propose various Marketing strategies in accordance with corporate policy for the hospital brand.
• Participate in marketing department policy formulation and development
• Plan various activities as per the Marketing Strategic plans.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Researching demand for the hospitals products and services
• Lead the core areas of the marketing department, including digital marketing, web-based content, offline and online media marketing, social media marketing and direct marketing.
• Developing and maintaining the corporate brand identity in consultation with senior managers, executives, and partners.
• Stakeholder management and building long term relationships.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Identify ways to grow the marketing department and secure resources.
• Maintaining effective internal communications to ensure that all relevant hospital functions are kept informed of marketing objectives.
• Overseeing the CSR functions of the hospital.

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s Degree in marketing/ Business Administration
• 3 Years’ experience in a Marketing role
• Experience with creating a marketing campaign, marketing strategy, and marketing plan.
• Experience with online marketing, including social media, and content marketing.
• Experience in healthcare within Mombasa region will be an added advantage

PERSONAL CHARACTERISTICS & BEHAVIOURS

• Strategic thinking and problem-solving abilities
• Superior Interpersonal and organizational skills
• Excellent communication and presentation skills
• Able to make quick but rational decisions while working under pressure
• Willingness to embrace new ideas and processes
• Good Leadership skills
• Digital and content management skills