Business Development Manager at Safal Group

Key Performance Areas

Market & Business Development

• Identify, evaluate, and open new market segments for existing and new MRM products, including value-sales and solution-based offerings.
• Drive go-to-market strategies for new products, applications, and customer segments.
• Develop structured market entry plans for institutional, affordable housing, and organized group markets.
• Manage sales and promote the company through the e-commerce platform.
• Develop new geographical markets through managing and deploying the mobile showroom in effective and efficient manner.

Value Sales Growth

• Own and drive value sales growth, focusing on higher-margin products, bundled solutions, and specification-led opportunities.
• Work closely with the core sales teams to convert identified opportunities into sustainable revenue streams.
• Track and report value-segment performance, pipeline health, and conversion metrics.

Architects & Construction Influencers Engagement

• Build strong relationships with architects, consultants, quantity surveyors, engineers, and developers.
• Drive product specification and early-stage influence in projects and developments.
• Organize and support CPD sessions, technical presentations, and specification forums in collaboration with Marketing and Sales teams.

Institutional & Partnership Development

• Establish and manage partnerships with:
  • SACCOs and cooperative societies
  • Financial institutions and housing finance partners
  • NGOs and donor-funded housing programs
  • Parastatals, county governments, and large institutions
• Develop commercial frameworks and collaboration models that enable scalable adoption of MRM products.
• Work with internal stakeholders to ensure partnership models are operationally viable and compliant.

Market Intelligence & Strategy

• Gather and analyze market intelligence, competitor activity, and emerging construction trends.
• Provide structured feedback to leadership on new opportunities, risks, and strategic priorities.
• Support leadership in shaping long-term value growth strategy.

Requirements

Minimum Requirements

Qualifications

• Minimum: Bachelor’s degree in Civil Engineering, Construction Management, or any related field
• Added Advantage: Postgraduate qualification in Sales, Marketing, or Strategy

Experience

• Total Experience: 10–12 years
• Relevant Experience: 4–6 years in business development, strategic sales, or market development roles
• Industry Exposure: Building materials, construction, real estate, infrastructure, or related sectors

Personality Profile & Key Competencies:

• Strategic thinking and market development capability
• Strong stakeholder and influencer management skills
• Commercial acumen and value-selling orientation
• Partnership development and negotiation skills
• An analytical, structured, and data-driven approach
• Excellent communication and presentation skills
• Entrepreneurial and opportunity-driven mindset
• Results-oriented with a long-term strategic view
• High integrity and professional credibility
• Self-motivated, resilient, and proactive
• Comfortable operating with ambiguity and building from scratch