Business Performance Manager - Premium Spirits at Diageo

About the role :

To drive strategic initiatives and commercial performance by providing financial leadership and insights that enable effective decision-making and business growth in the Premium Spirits segment. Partner with the General manager, Finance and commercial teams to optimize revenue streams, market expansion, and strategic investments.

Role Responsibilities:

Strategic Planning & Growth

• Lead financial aspects of strategic planning process and growth initiatives
• Develop financial models for market expansion and new business opportunities
• Evaluate potential strategic partnerships
• Support development of 3-5 year strategic roadmap with robust financial analysis
• Model scenarios for market and product portfolio expansion

Commercial Performance

• Partner with Sales and Marketing to optimize pricing strategies and promotional ROI
• Analyze channel profitability and customer portfolio performance
• Evaluate new revenue streams and business models
• Support trade spending effectiveness and promotional planning
• Monitor competitor activity and market share performance
• Assess route-to-market strategies and distribution models

Business Development & Investment

• Build business cases for strategic investments and growth initiatives
• Evaluate ROI on brand investments and marketing campaigns
• Analyze new product development opportunities and launch costs
• Support commercial contract negotiations with financial insights
• Assess strategic CAPEX requirements for growth initiatives

Performance Analysis & Insights

• Develop commercial KPIs and performance dashboards
• Provide insight on market trends and their financial implications
• Analysis of brand performance and portfolio mix
• Track and analyze market share data and competitive intelligence
• Monitor and report on strategic project delivery and benefits realization
• Co-ordinate the Integrated Reporting Reconciliation (IRR) process within the IBP cycle.

Experience / skills required

• Professional accounting qualification (ACCA, CIMA, ACA, CPA(K) or equivalent)
• Bachelor's degree in Finance, Business, or related field
• 7+ years of finance experience, with significant commercial finance exposure
• Advanced financial modeling and valuation skills
• Experience with strategic planning and analysis

Essential Skills & Knowledge:

• Strong understanding of alcoholic beverage industry dynamics
• Commercial acumen and strategic thinking capability
• Knowledge of route-to-market strategies and trade channels
• Experience in strategic planning and execution
• Strong stakeholder management and influence skills
• Advanced analytical and problem-solving abilities

Desired Experience:

• Previous experience in FMCG or beverage industry
• Track record of supporting successful commercial initiatives
• Experience in strategic transformation projects
• International market experience
• M&A or corporate development experience

Personal Qualities:

• Strategic mindset with ability to see big picture
• Strong commercial acumen and business instinct
• Excellent communication and presentation skills
• Ability to influence senior stakeholders
• Proactive and results-driven approach
• Comfortable with ambiguity and change