Category Lead- Yogurt & Ambient at Glacier Products Limited

Responsibilities

Brand Plans implementation

• Liaise with The Head of Marketing to develop category marketing strategies
• Spearhead the strategic planning process in liaison with the Head of Marketing for the assigned category plans
• Prepare 3 months rolling category promotional plans in collaboration with the Modern Trade manager &Respective RSM
• Partner with the sales team to develop quarterly experiential plans (Retail & events)
• Timely briefing to the relevant agencies on both Digital and experiential category focuses

Category Management

• Liaise with the modern trade manager in implementation of category plans
• Monitor brand SOS, Planogramming & in store visibility for respective categories
• Facilitate the sales team with sales & marketing support materials; updated catalogues, trade Presenters, POSM, Plano guides etc.
• Reconcile all promotion claims and update the assigned budgets Customers, other relevant stakeholders Directors, Sales & Marketing Dept., Employees Category Lead- Yogurt & Ambient Head of Marketing Head Office Marketing Department
• Drive New product development projects in liaison with the Head of Marketing and RND team.

Market intelligence

• Collect market intelligence on brand market trends; Consumer behaviour, competitor analysis etc.
• Identify potential opportunities for business within the assigned category

Category Performance Monitoring

• Report on assigned category monthly revenue performance
• Analyse and report on SKU performance month on month on assigned category
• Regional category performance analysis
• Monthly category competitor analysis
• Monitoring of category market share and performance curve bi - annually

Marketing Communication

• Internal Cascade of brand plans to the sales team and ALL relevant stakeholders
• External communication through category brand briefs to agencies and 3rd party suppliers.
• Coordinate development of communication materials; Catalogues, brochures etc

Team Management

• Provide weekly/monthly team performance feedback
• Assist the Head of Marketing in supervising the regional marketing coordinators

Reporting

• 100% accurate budget track report
• Monthly reports on Promos done and activated.
• Monthly report on promo claims paid out & pending.
• Monthly Report on retail investments

KEY PERFORMANCE INDICATORS

• 100% implementation of assigned category brand plans
• Monitoring and overall growth of category performance
• Accomplishment of all promotions plans as per schedule
• Timely resolution of all Brand and or outlet category issues
• Timely communication to all relevant stakeholders on category schedule/plans
• Timely generation of all reports as itemized

Qualifications:

Academic / Professional Background

• Minimum Degree and or Higher Diploma in Marketing and or equivalent qualifications

Work experience

• At least 5 years’ experience leading Marketing operations in an FMCG Setting.

Leadership Experience

• At least 3 years managing Teams