Chief Commercial Officer (CCO). at Directline Assurance Company Limited

We seek to recruit a qualified self-driven and results-oriented individual to fill the position of Chief Commercial Officer (CCO). The role holder will report to the Chief Executive Officer & Principal Officer.

The role

The role holder will report to the Chief Executive Officer & Principal Officer and will be responsible for developing and executing the business development strategy and goals in line with the company strategy.  The role holder will provide leadership and direction to and coordinate all activities of the Sales, Marketing, Communications and Customer Service functions in accordance with the set business objectives. The role holder will also be responsible for driving the company’s market share growth agenda and have a deeper understanding of the insurance industry, regulatory requirements & competitive market dynamics 

Key Reporting Relationships

Key Roles & Responsibilities

• Business Growth & Revenue Generation
• Develop and execute short and long-term commercial strategy to that will drive compelling revenue growth and profitability.
• Proactively identify commercial opportunities, partnerships and market segments for expansion. 
• Develop commercial models and drive technology optimization to increase revenue and growth
• Sales & Distribution Strategy
• Oversee sales targets and key account management to ensure business growth.
• Drive product innovation and align offerings with customer needs.
• Develop and strengthen relationships with brokers, agents, and corporate clients.
• Expand digital and direct sales channels for enhanced accessibility and market penetration.
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• Marketing, Customer Experience and Retention
• Oversee the development and implementation of a brand positioning strategy to enhance market presence.
• Oversee marketing campaigns, digital marketing efforts and customer engagement initiatives
• Develop customer-centric strategies to improve retention and cross-selling opportunities 
• Ensure effective market research and competitor analysis to refine commercial strategies.
• Implement customer feedback mechanisms to drive continuous improvement and meaningful customer engagements
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• Leadership & Stakeholder Management
• Work closely with the executive team and the Board of Directors to align commercial strategies with overall business goals.
• Provide regular updates and reports to the executive team and board of directors regarding commercial performance, market trends and strategic initiatives
• Lead, guide and oversee all the Commercial activities which include Business Development, Sales,  Marketing and Customer Service in order to achieve set targets
• Ensure seamless coordination between sales, marketing, customer service, underwriting and claims teams for an enhanced customer journey. 
• Represent the company in industry forums, strategic partnerships and negotiations.
• Maintain strong relationships with regulatory bodies, corporate clients and key stakeholders.

Qualifications and Competencies

• Bachelor’s degree in Business Administration, Marketing, Sales or a related discipline from a recognized university 
• Master’s degree in a business related field (e.g., MBA, Strategic Management) will be an added advantage.
• Professional certification (e.g., AIIK, ACII)
• Active membership in a recognized professional body (e.g., CIM, MSK) or related body
• Relevant work experience of not less than ten (10) years, with at least five (5) years served in senior leadership in a related role in insurance or financial services sector. 
• Experience in all facets of selling lifecycle including business development, sales, marketing, product management and channel development.
• Should be a strategic thinker with demonstrated skills, knowledge & experience in the design and execution of high-impact commercial strategies.
• Should have strong business acumen, sound knowledge of the insurance regulatory framework and experience in stakeholder management
• Should have a strong understanding and experience in digital marketing, branding, customer engagement and leveraging analytics for marketing intelligence and performance improvement
• Should have experience in negotiating with senior executives, building & leading cross-functional,  efficient and dynamic teams in highly competitive environments
• Should have high level of integrity and understanding of corporate governance best practices