Chief Commercial Officer (CCO) at HealthX Africa

Key Responsibilities: 

Commercial Strategy Development & Execution: 

• Lead the development of the overall commercial strategy, ensuring alignment with the company’s goals for revenue growth and market expansion. 
• Establish and execute go-to-market strategies for new products and services, with a focus on increasing telemedicine adoption and enhancing customer retention. 
• Develop pricing models, market penetration strategies, and competitive positioning frameworks to ensure HealthX Africa remains competitive and relevant in the rapidly changing healthcare industry. 

Sales & Business Development: 

• Lead the sales and business development teams, setting clear revenue targets, key account strategies, and pipeline management processes. 
• Develop and oversee the execution of sales strategies for key revenue streams, including telehealth subscriptions, healthcare packages, corporate wellness programs, insurance partnerships, and government collaborations. 
• Establish a customer acquisition strategy targeting individual customers, corporates, insurance providers, and other partners.

Marketing & Brand Management: 

• Oversee marketing strategy, including digital marketing, brand development, and customer engagement efforts to enhance HealthX Africa’s visibility and market presence. 
• Develop and execute integrated marketing campaigns to raise awareness of HealthX's services and products, with a particular focus on digital channels and customer engagement. 
• Leverage data analytics to drive customer insights, segmentation, and targeted marketing strategies to improve lead generation, conversion rates, and customer loyalty.

Partnership Development: 

• Identify and establish strategic partnerships with stakeholders including corporate organizations, insurance providers, healthcare professionals, and governmental agencies to expand HealthX's footprint. 
• Collaborate with healthcare providers and regulators to ensure smooth partnerships that improve access to services and compliance with healthcare regulations. 

Customer Experience & Retention: 

• Develop strategies to improve customer experience across all touchpoints, including telemedicine consultations, physical clinic visits, and digital engagement. 
• Oversee customer support and engagement initiatives to ensure customer satisfaction, high retention rates, and positive feedback. 
• Develop loyalty programs and customer retention strategies to enhance long-term engagement and trust in HealthX services.

Financial Management: 

• Work closely with the CFO to forecast revenue, manage commercial budgets, and ensure that commercial initiatives are delivering a return on investment. 

Leadership & Team Development: 

• Lead and develop a high-performing commercial team, including sales, marketing, business development, and customer service professionals. 
• Foster a culture of collaboration, innovation, and continuous improvement within the commercial teams. Provide mentorship and professional development opportunities for team members to support their growth within the company. 
• Monitor commercial performance through KPIs and ensure that financial targets, including sales revenue and profit margins, are consistently met.

Skills & Competencies: 

• Strategic Leadership: Ability to lead and drive business growth, market expansion, and customer acquisition with a forward-thinking approach. 
• Sales & Marketing Expertise: Strong understanding of B2B and B2C sales models, digital marketing, and go-to-market strategies. 
• Healthcare Industry Knowledge: Deep understanding of the healthcare and telemedicine landscape, including regulatory and compliance issues. 
• Partnership Development: Proven ability to develop and manage strategic partnerships that drive growth and revenue. 
• Financial Acumen: Strong understanding of financial management, including budgeting, forecasting, and financial reporting. 
• Customer-Centric Focus: A passion for delivering exceptional customer experience and improving healthcare access through innovative solutions. 
• Analytical Skills: Ability to leverage data to make informed decisions, optimize commercial strategies, and track performance against KPIs. 
• Team Leadership: Experience in building and leading cross-functional teams and fostering a high performance culture. 
• Communication & Collaboration: Excellent communication skills with the ability to engage with internal teams, external partners, and senior stakeholders.

Qualifications: 

• Bachelor’s Degree in Business Administration, Marketing, Healthcare Management, or related field (Master’s Degree or MBA preferred). 
• 10+ years of experience in a senior commercial, sales, or business development role, preferably in the healthcare, telemedicine, or technology sectors. 
• Proven track record in leading successful commercial strategies and delivering revenue growth. 
• Strong understanding of the African healthcare landscape and market dynamics. 
• Experience working with digital health platforms, insurance, and government partnerships is a plus