Cluster Marketing Manager at Boma Hotels

KEY RESPONSIBILITIES:

• Strategic Planning: Developing and executing marketing strategies tailored to the specific needs and characteristics of respective hotels
• Team Management: Leading and mentoring marketing teams (where applicable), providing guidance and support to ensure team members achieve their goals.
• Market Analysis: Monitoring market trends, competitor activities, and customer behaviour to identify opportunities and challenges.
• Campaign Management: Managing the development and execution of marketing and communication campaigns, ensuring they are effective and aligned with the overall marketing strategy.
• Brand Compliance Management: Ensuring consistent brand messaging and representation within the region. Budget Management: Managing marketing budgets for the hotels, ensuring resources are allocated effectively.
• Cross-Functional Collaboration: Working closely with other departments, such as sales, brand management, revenue and operation teams, to ensure alignment and collaboration.
• F&B & Events Marketing: Proven success in driving innovative campaigns for Food & Beverage outlets and events to boost revenue.
• Local Expertise: Deep understanding of the local market dynamics and consumer trends
• Performance Measurement and reporting: Tracking and analysing the performance of marketing and communication campaigns and initiatives, adjusting as needed to optimize results. Providing regular updates and reports to senior management on marketing performance and activities.

YOUR PROFILE

• Experience: MUST have 3-5 years in hotel marketing, or similar hospitality roles, in multi property roles.
• Expertise: Experience with branding, graphic design, social media management, PR & media relations
• Communication: Strong reporting and presentation skills; ability to translate data into insights.

LANGUAGES

• Fluency in English required; additional languages are an advantage (especially Swahili and French)