Commercial Manager – E- Commerce at Safaricom Kenya

JOB DESCRIPTION

Reporting to the E-Commerce Lead, the Commercial Manager – E- Commerce will be responsible for: 

• Create and implement strategies that make online transactions possible. Building & executing the commercial campaigns.
• Creating product value add and share customer insight online shopping traits.
• Achievement of annual targets in terms of revenue and operating expenses.

RESPONSIBILITIES

Key Responsibilities

• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
• Driving the sales performance of the e-commerce platform.
• Managing and executing promotional campaigns.
• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.
• Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through, and offering code performance.
• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
• Creating promotional offers and checking to see that these are uploaded precisely.
• Reviewing copy and legal disclaimers to verify their accuracy.
• Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.

Key performance indicators

• Grow E-Commerce marketplace/Services model and increase customer uptake 5X.
• Address the 5 stages of the digital funnel.
• Review the value propositions to drive customer engagement and uptake.

Core competencies, knowledge and experience

• You are a creative and strategic thinker with a strong customer orientation.
• You have excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with different stakeholders.
• Team spirit, strong communication skills to collaborate with various stakeholders.

QUALIFICATIONS

• Degree in Marketing Management, Business, Information Systems, or similar.
• Completion of a pertinent sales qualification is preferred.
• Extensive experience as an E-Commerce manager.
• Demonstrated track record of devising sales-enhancing strategies.
• Sound knowledge of prevailing procedures and techniques in E-Commerce.
• Unmatched supervision, research, and troubleshooting skills.
• Exceptional consulting and quality assurance abilities.
• Ability to tackle the demands of ever-evolving technological implements with ease.