Communications and Public Relations Specialist at Mwananchi Credit Ltd

Job Summary

Mwananchi Credit is seeking a dynamic and innovative Communications and PR Specialist to join our Digital Marketing team. This role will be key in shaping and maintaining our brand image, enhancing our corporate reputation, and strengthening engagement with both internal and external stakeholders.
The ideal candidate will be responsible for developing and executing communication strategies, managing media relations, driving PR campaigns, overseeing content creation, and ensuring consistent messaging across all platforms. The role also requires expertise in internal communications, crisis management, event coordination, and positioning Mwananchi Credit as a trusted thought leader in the financial services sector.

Key Responsibilities

• Develop and implement a comprehensive communications strategy to enhance brand image and positioning.
• Draft, edit, and distribute press releases, speeches, newsletters, and corporate statements.
• Build and maintain strong media relationships, manage press events, and monitor media.
• Oversee PR campaigns, address misinformation, and proactively manage company reputation.
• Collaborate with the digital marketing team to align online content with PR goals and oversee social media communications.
• Facilitate clear internal communications, support HR in employee engagement initiatives, and organize staff events.
• Support stakeholder engagement by preparing materials for forums, CSR activities, and sponsorship events.
• Track PR campaign performance, measure ROI, and monitor industry  trends.
• Develop and execute crisis communication plans, acting as first contact during reputation-sensitive situations.
• Plan and manage corporate events, launches, press briefings, and CSR activities.

Qualifications, Skills & Experience

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum of 3 years’ experience in corporate communications, PR, or media relations (financial sector experience is an advantage).
• Exceptional writing, editing, and content creation skills.
• Strong verbal communication and presentation skills.
• Proven ability to build and maintain media and stakeholder relationships.
• Proficiency in digital communication tools, social media management, and monitoring platforms.
• Knowledge of crisis communication strategies and handling sensitive company information.
• Strong creativity, organizational, and project management skills.
• Ability to work under pressure, meet deadlines, and collaborate effectively in a team environment.