Communications and Advertising Manager at Equity Bank Kenya

Job Purpose Statement

• Responsible for creating, implementing, and evaluating communication and advertising strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank's mission, values, and achievements. This position reports to the Director, Communications.

Key Accountabilities

​​​​​​​Communication Management

• Developing Communication Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various elements such as media relations, public relations, social media, internal communications, and more.
• Crafting Content: Liaise with internal resources and communication agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations.
• Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This involves creating internal newsletters or using communication tools and platforms.
• Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms.
• Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements.
• Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them.
• Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings.
• Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization.
• Budget Management: Tracking the communication budget spend and preparing ROI reports.

​​​​​​​​​​​​​​Advertising Management

• Developing advertising plans to ensure that the impact is as per the target impact.
• Collaborating with client departments to establish the goals and specifications for each advertising campaign.
• Develop and monitor the advertising budget and seek approval for any changes.
• Obtaining market insights on products, channels and impact to advise on any required reviews on advertising strategy.
• Develop and review advertisement content and designs to align to objectives and brand standards.
• Work with Supply chain department in onboarding service providers and negotiating contracts for advertising initiatives.
• Overseeing and managing timelines and budgets for advertising campaigns to establish the impact and learnings.
• Conduct brainstorming sessions with teams to develop campaign concepts, ideas and briefs for external service providers.

Qualifications

Education and experience

• Bachelor's degree in a communication-related field or commerce in advertising.
• A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc.
• 7 years of experience in managing communication in dynamic corporate set up with multiple brands or business entities with exposure to advertising management and a track record of developing & implementing communication and media campaigns.
• Knowledge about communication, advertising and brand marketing gathered from commercial media practice or through a PR/Communications agency.
• Demonstrated ability to design and deploy communication content, campaigns and media monitoring.

​​​​​​​Knowledge & Skills 

• Excellent conceptual abilities in developing concepts, ideas and customizing solutions.
• Ability to facilitate brainstorming, build consensus on ideas and cultivate buy in.
• Great Stakeholder Management – Internal and External Stakeholders (service providers, partners, communities and customers)
• Excellent communication and influencing abilities.
• Creativity & Detail-oriented.
• Great leadership capabilities – able to build high performing teams that are homogenous and the embrace Equity values in day-to-day practice
• Work Culture – able to embrace and influence positive environment where team members are highly motivated.
• Team Development – able to guide, coach and mentor team members to achieve their goals
• Strong reporting skills.

Technical Competences

• Communication and Advertising Strategy and Plans development
• Campaign Management – Contracts, Budgets and Timelines
• Stakeholder Management
• Impact Management and Monitoring
• Product Knowledge - Definitions, appeals and value proposition.