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  • Posted: Mar 22, 2023
    Deadline: Not specified
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    Equality Now is a non-governmental organization founded in 1992 whose purpose is to, in its own words, work "for the protection and promotion of the human rights of women and girls around the world".
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    Communications Coordinator

    As the Communications Coordinator for these two campaigns you will work in a reactive, and adaptable manner and oversee, drive and deliver remarkable communications activity that drives impact. This is a role which needs a true self starter, who can work well with others and requires someone happy with strategy planning and implementation - you will enjoy being hands on and working at pace. This is a great opportunity to build something from the ground up and deliver significant impact through communications. 

    You will work closely with Campaign leads from both AUDRi and the Global Campaign for Equality in Family Law – ensuring you are balancing the needs of each campaign. The position will report directly to the Global Communications Director.

    Role responsibilities

    Strategy/Planning/Monitoring

    • Create an annual comms plan for each campaign with achievable KPIs for both campaigns in conjunction with the Campaign Manager and wider Communications team, balancing the need to support their planned work with the ability to respond to reactive opportunities
    • Create a supporter journey for both campaigns and create the appropriate content
    • Monitor results and deliver a monthly report with recommendations for adaptations to plans based on results

    Assets and content

    • Lead on the development of the campaign websites, along with uploading SEO optimized content and functionality development new sections, API integration.
    • Build on our key messaging, working with the Campaign leads to ensure the campaign has relevant key messages which distil complex information into clear narratives underpinned by evidence-based information. 
    • Create marketing assets for each campaign for use online and offline. 
    • Ensure brand coherence across coalition activity
    • Create and/or curate written content for the website, and social channels, working with coalition resources 

    Stakeholder engagement

    Create a database/social following

    • Research, identify and collect email data of key target audiences for the purposes of landing key information on email and social
    • Create lists and audience groups on social channels to target content to and track external events/moments
    • Respond to inbound enquiries from email and social 

    Champion comms with internal stakeholders: 

    • Develop excellent working relationships with key leads from across the organization to help build key stakeholders’ understanding of the campaign communications plans and find opportunities to collaborate
    • Ensure coalitions stakeholders are aware of key campaign dates and that they have the information and tools to share with their own networks
    • Co-host a regular communications working group with the GCEFL and create quarterly updates on progress for both

    Advocacy Communications and Reputation building

    • Identify speaking event and exhibition opportunities in line with the annual plan
    • Support event planning and delivery, including messaging build and coverage
    • Ensure timely delivery of key information on platforms including reports
    • Manage all aspects of key communication campaigns across the year in line with the communications strategies for both campaigns - working closely with the campaign managers
    • Inspire commentators, thinkers and influencers in each space to champion/talk about AUDRi. 

    Media

    • Work closely with the coalitions media representatives to build an active and informed network of journalists and spokesperson matrix
    • Pitch the coalitions work to target journalists 
    • Respond to inbound media requests for the campaigns
    • Proactively respond to external media moments, offering comment to journalists or placing commentary on social channels
    • Work with the campaign leads and media representatives to identify and place thought pieces (written, audio and visual) to highlight the campaign messaging

    Educational qualifications, skills, experience and behaviors

    • Educated to degree level or equivalent professional experience 
    • Strong experience (5+ years) of leading, planning, delivering and evaluating successful multichannel communications campaigns and other communications projects in the NGO sector, preferably in human rights 
    • Experience of delivering activity aimed at politicians, governments, corporations and funders
    • Planning and creating content/moments to bring the communications plan to life with operational expertise across the communications mix, especially digital communications and events 
    • Good knowledge of data as a foundation of communications 
    • Comfortable in creating messaging for multiple audiences and multiple uses including digital, speeches, thought leadership
    • Understanding of the role of media and experience of engaging journalists to pitch and place media
    • Proactive approach to spotting opportunities for comment in the media and social with a keen eye on global news
    • Excellent communication skills, both written and verbal
    • Experience of working with project management methodologies, with high levels of
    • organization and time-management skills, with an ability to work under pressures
    • Experience in CMS and website development direction and using email platforms such as Mailchimp
    • Requirement to work flexibly, to meet the needs of the organization when required 
    • Passionate about the cause and about delivering exciting impactful work
    • Fluency in English is mandatory and Arabic desirable

    Method of Application

    Interested and qualified? Go to Equality Now on equalitynow.applytojob.com to apply

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