Communications Officer at CAP Youth Empowerment Institute Kenya

Primary Duties and Responsibilities

The Communications officer performs a wide range of duties including the following:

• Develop comprehensive communication plans outlining strategies, objectives, target audiences, key messages, and tactics for various campaigns.
• Develop culturally and gender sensitive outreach materials and resources that address gender stereotypes about girls in STEM delivered to families and Key community actors.
• Manage all the project communication channels.
• Cultivate relationships with media outlets, journalists, and influencers to secure coverage and manage press inquiries. This might involve drafting media pitches, organizing press conferences, and facilitating interviews.
• Creating communication campaigns to address the various aspects of the project.
• Develop marketing and communication toolkits for industry engagement.
• Plan, promote and support execution of events such as job fairs and visits to the STEM-related industry companies and TVET institutions for Adolescent Girls
• Plan, promote and support execution of Community Outreach workshops to parents/caregivers of adolescent girls, key community actors and adolescent boys.
• Maintain consistency in brand messaging and visual identity across all communication channels by ensuring all the branding guidelines of the project are adhered to.
• Provide communication training and support to project staff to ensure consistent messaging and effective communication skills.
• Track the performance of communication efforts using metrics like media coverage, website traffic, social media engagement, and sentiment analysis.
• Prepare reports to evaluate the effectiveness of communication strategies and make recommendations for improvement.

Education and Experience

Essential Requirements & Background:

• Degree in Communications, public relations, journalism, or a related field
• 3 years of experience in communications and advocacy, preferably in the non-profit sector
• Highly organized with excellent attention to detail and the ability to manage several projects at the same time
• Excellent writing, strategic communication, and coordination skills
• Experience working with traditional and non-traditional media outlets
• Experience planning public events for youth and other audiences
• Ability to work in a collaborative and team-oriented environment
• Strong problem-solving skills, a creative mindset and the ability to work under pressure and with minimum supervision
• Commitment to CAP YEI values and principles
• Photo/Video production skills or willingness to learn are considered an asset

Personal Attributes required:

• Trustworthiness
• Integrity and professionalism
• Time management skills
• Project Management skills
• Problem solving and negotiation skills
• Decision making and leadership skills