Consultancy: Development of Communications Strategy at International Institute For Legislative Affairs

These are the key goals that the communications strategy aims to achieve:

• Enhance visibility and increase awareness of IILA’s mission, programs, and impact among stakeholders, including government officials, civil society, and the public.
• Strengthen stakeholder engagement through promoting meaningful dialogue and collaboration with stakeholders to advocate for pro-people policies and legislation.
• Establish clear guidelines for messaging, branding, and communication channels to maintain a unified organizational voice.
• Improve internal communications by fostering transparent and efficient information sharing within IILA to enhance collaboration and organizational coherence.
• Implement mechanisms to monitor and evaluate the effectiveness of communication strategies, making necessary adjustments as needed

Scope of Work

The development of the communications strategy will encompass the following key areas:

• Identify and categorize key stakeholders, including government entities, civil society organizations, media, internal staff, and the public, to tailor communication strategies accordingly.
• Determine the most effective channels for reaching different stakeholders, including traditional media, social media, newsletters, public and internal communication platforms.
• Develop strategies to enhance internal communication within IILA, ensuring that staff at all levels are informed, engaged, and aligned with organizational goals. This includes protocols for internal newsletters, staff meetings, email communication, and the use of collaborative tools.
• Develop core messages that reflect IILA’s mission, values, and thematic areas, ensuring alignment with the organization’s strategic goals.
• Establish a crisis communications plan and protocols for managing communication during crises or sensitive situations to protect the organization’s reputation and maintain stakeholder trust.
• Identify training needs for staff and stakeholders in effective communication practices, media engagement, and advocacy techniques.

Expert Profile

The expert tasked with developing the communications strategy should possess the following qualities:

• Experience in communications, particularly in the non-profit or public sector, with a focus on policy advocacy.
• Demonstrated ability to develop and implement comprehensive communication strategies that align with organizational goals.
• Exceptional ability to draft clear, concise, and compelling communication materials for diverse audiences.
• Experience in developing and executing crisis communication plans, ensuring organizational resilience during challenging times.
• A solid grasp of internal communication dynamics, with experience in designing strategies that foster transparency, engagement, and alignment within an organization.
• A minimum of a bachelor’s degree in communications, public relations, journalism, or a related field; a master's degree is an added advantage.

Selection Criteria

The selection of the expert will be based on:

• Demonstrated experience in developing communication strategies for similar organizations.
• Knowledge of best practices in both external and internal communications, with a track record of successful implementation.
• Positive feedback from previous clients or employers regarding the expert’s ability to deliver high-quality work on time and within budget.
• The proposed budget in relation to the scope of work and the value delivered.