Content Marketing Executive at Turnkey Africa Kenya

ROLES AND RESPONSIBILITIES

• Execute content plan set forth by the Marketing Manager.
• Writes multiple blog articles per week
• Synthesize messaging and expertise from Product Marketing into accurate and compelling content
• Participate in pitching articles and creative content ideas
• Contribute results to content marketing initiatives and OKRs
• Manage content production from start to finish
• Create content including blog articles, infographics, eBooks, web pages, white papers, webinars, and reports
• Write customer reference stories
• Tailor content to buyer personas and segments
• Work with subject matter experts as needed to gather source material and technical expertise
• Contribute to the strategy and planning of content marketing initiatives
• Develop a deep understanding of our corporate and product messaging
• Translate messaging into engaging narratives and multimedia experiences
• Copywriting and copyediting as needed

SKILLS & COMPETENCIES.

• Analytical skills.
• Numerical skills.
• Interpersonal skills.
• Problem solving skills.
• Reporting skills.
• Presentation & Communication skills
• Planning & Organizing
• Reporting
• Evaluation and continuous improvement
• Supplier management
• Technology savvy

PERSONALITY TRAITS.

• Patient.
• Persistent.
• Creative.
• Extroverted.
• Visionary.
• Confidentiality.
• Integrity.
• Attention to detail.
• Leadership.
• Inspirational.
• Compassionate.

QUALIFICATIONS.

• 1 - 2 years’ experience in a content-related role
• Proven ability to write high-quality, long-form content on complex topics
• Able to coordinate with multiple stakeholders and perform in a fast-moving environment
• Proven ability to work on multiple projects at a time
• Excellent writer and researcher with a strong ability to grasp new concepts quickly
• Degree in marketing, journalism, communications or related field
• Strong communication skills without a fear of over communication
• Familiarity with the content pillar concept
• Extremely detail-oriented and organized, able to meet deadlines
• You share our values, and work in accordance with those values
• BONUS: A passion and strong understanding of the insurance industry and our mission