Content Marketing Specialist (Content Creation, Email Marketing, Social Media & Conversion Optimization) at Lami

We are looking for a results-driven Content Marketing Specialist who thrives in a dynamic, fast-paced environment and has a passion for creating high-quality, engaging content that drives customer acquisition and sales conversions. The ideal candidate will have expertise in content creation, social media, email marketing, design, and SEO, with a strong understanding of how to craft compelling narratives that generate leads and move prospects down the sales funnel.

Key Responsibilities: 

Content Creation for Sales Conversion:

• Develop compelling content for blogs, landing pages, email campaigns, and ads that guide users through the buyer’s journey and boost conversion rates.
• Craft high-quality, persuasive copy for social media posts, website content, promotional materials, and product descriptions with clear CTAs.
• Design and create engaging visuals, infographics, and video content to enhance engagement and sales.
• Collaborate with sales and product teams to develop customer-centric content that highlights pain points, showcases product benefits, and drives action.
• Optimize content for SEO to improve visibility, traffic, and organic lead generation.

Email Marketing & Lead Nurturing:

• Design and execute email marketing campaigns that engage, nurture, and convert leads into customers.
• Develop segmented email lists and personalize messaging for targeted outreach.
• Use email automation tools to create drip campaigns, welcome sequences, and re-engagement workflows.
• Conduct A/B testing on subject lines, CTAs, and email layouts to optimize open and conversion rates.
• Track and analyze key metrics such as open rates, CTRs, and conversions to refine email strategies.

Social Media Content & Engagement:

• Create and manage high-quality social media content that drives audience engagement and leads.
• Develop and execute paid social campaigns to increase brand awareness and conversions.
• Utilize social media channels to engage with followers, build community trust, and direct traffic to sales funnels.
• Analyze social media performance and adjust content strategies for maximum impact.

Market Research & Customer Insights:

• Conduct market research to understand customer pain points, industry trends, and competitor strategies.
• Use customer feedback and behavioral analytics to optimize content and marketing campaigns.
• Stay updated on emerging marketing and content trends to ensure innovative strategies.

Design & Visual Content Development:

• Design eye-catching graphics, banners, and marketing materials that align with brand identity.
• Work closely with the design team to ensure brand consistency across all content.
• Create on-brand visuals for social media, email, and website content to boost engagement.

Collaboration & Strategy:

• Work with sales, product, and design teams to align content strategies with overall business objectives.
• Develop and maintain a content calendar for all digital channels, ensuring timely execution of marketing campaigns.
• Contribute to marketing reports and dashboards tracking content performance and sales-driven initiatives.

Qualifications & Skills:

• Experience: 3-5 years in content marketing, copywriting, email marketing, and social media management with a focus on conversion.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Technical Skills:

• Proficiency in content management systems (CMS) and email marketing tools (Mailchimp, Klaviyo, HubSpot).
• Strong understanding of social media platforms and content management tools (Hootsuite, Buffer, Sprout Social).
• Graphic design experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
• Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
• Ability to craft high-converting copy for different digital channels