Content Writer at Text Book Centre (TBC)

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement