Creative Lead Consultant at Girl Effect

Context of the Role

• Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination. The process is also designed to equip girls with the skills and tools needed to sit at the table with donors, providers, and tech experts to build the tools and services they want. 
• We are looking for someone to lead the design and delivery of content, products, and branded experiences for adolescent girls and young women in Kenya while collaborating with a team of agencies, designers, content creators and influencers, technologists, experience designers, event managers and producers in Kenya’s ever-evolving media landscape to deliver a brand experience that young people in Kenya want, love and need. While this is currently a short-term contract, there is a possibility that this role could become a long-term role in the future.

The Scope of Work

• As the Creative Lead, you will lead the creative team in delivering on the brand, content, and product requirements for the launch of the above-mentioned program in Kenya. This includes but is not limited to working with the design agency to come up with the branding for the product(s) as well as for the brand campaign, being responsible for the strategy, content planning, and delivery of all creatives and content for the campaign, working with the team to define processes and come up with the content flows within the product(s), collaborating with and contracting influencers and other media partners as needed for the campaign, etc.
• You’ll need to ensure the team uses the right processes and principles to produce great results. In this context, you will need to be able to move, sometimes rapidly, from detailed, hands-on interrogations of scripts or product features to high-level discussions on the strategic direction of our work. You will be a mediator and translator: translating complex human behaviours into blueprints for viable products and ideas, ensuring the proper channels, formats, and creative concepts are used.

Your Responsibilities

• Working closely with the brand development agency, the Program Lead, and the Content Director, develop a strategy and campaign concept for the program launch in Kenya. 
• Figure out a suitable production model, timelines, and content plan to deliver the campaign and the right product mix on budget and time.  
• Collaborate with the creative team (individuals and/or agencies)to develop innovative new ideas,  content, and creatives for the campaign and the product(s). 
• Work with the team to ensure that engaging, strategically relevant, on-brand content is regularly being developed and delivered across all the decided touchpoints - mass and social media, communities, offline integrations, chatbot, etc. - for the campaign's duration. 
• Oversee brand, content, and product creation process - working with in-house and outsourced technical experts and creators to build the brand, create scripts, casting ideas, frameworks, and treatment designs.
• Manage relationships with external content creators and  producers 
• Actively problem-solving and fire-fighting on production timelines, conflicting priorities,  and external factors - ensuring Girl Effect processes are followed and streamlined.
• Work closely with our safeguarding team to ensure safeguarding measures and youth participation efforts are integrated into the production process and/or the product campaign. 
• Work closely with the Marketing (Audience Acquisition) team to build the campaign launch plan and marketing strategy. Continuously monitor the campaign data with their support and ensure that the campaign and content are optimized for driving the program's objectives.  
•  Ensure the entire production process is done in a way that all stakeholders are sighted and that delivery pressure is minimized. 

Who You Are 

Skills and expertise

• Minimum 8-10 years of experience in Creative Strategy/Direction and/or Video Production
• Digital content production is essential to have. 
• 5+ years of experience directly managing members of creative teams, helping them bring  concepts to life, refining and evolving them 
• Strong interest and knowledge about content and trends across digital, movies, TV, series, short  and long-form content 
• An excellent portfolio that demonstrates deep integrated thinking and strong brand-building capabilities, with an emphasis on video content 
• Ability to interact meaningfully with people of diverse backgrounds, personalities, and  expertise (e.g., subject matter expert in Kenya and creative executive in Mumbai and legal  department in London), backed by data when possible 
• Strong working relationships within the Kenya  creative community 
• Should be excited by technology and exploring content through products like chatbots,  communities, blogs, etc. 
• Ability to juggle multiple projects efficiently in a fast-paced environment while delivering  outstanding results 

Requirements

• An inspiring leader 
• A creator
• A creative and flexible thinker 
• A relentlessly curious explorer and data-geek 
• A collaborator and communicator 
• A cheerleader for the power of digital technologies
• A natural empath who never forgets human needs and desires 
• A strategic thinker 
• A tech enthusiast and digital native