CRM and Automation Manager at Ericsson

About the role

We are looking for an experienced Digital Marketing Manager – CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA). You will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.

This is not a hands-on admin or developer role. The ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.

Key responsibilities:

Marketing Automation & CRM

• Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.
• Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.
• Support lead lifecycle management, campaign automation, and audience segmentation.Guide regional adoption of global marketing automation workflows and CRM processes.
• Ensure platforms are used to drive engagement, pipeline, and revenue.

Data, Governance & Insights

• Oversee data quality, integrity, and governance across marketing automation and CRM systems.
• Monitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.
• Ensure GDPR compliance and support consent management across EMEA.Serve as the main contact for data-related questions in the region.

Performance & Analytics

• Define KPIs and measurement frameworks with marketing teams.
• Track campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.
• Support reporting and dashboards for transparency and actionable insights.

Digital Marketing Responsibilities

• SEO: On-page optimization, keywords, metadata, and technical SEO coordination.
• SEM: Paid search execution, optimization, and performance reporting.
• Social Media Marketing: Coordination of organic and paid campaigns with regional teams.Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.
• Data & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.
• Influencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.
• Programmatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.
• Web UX/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.

What you bring:

• 4+ years in Marketing Operations, Marketing Automation, or CRM.
• 5+ years across digital marketing responsibilities as described above.
• Hands-on experience with Salesforce and Marketo (or similar platforms).Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.
• Experience with attribution models, reporting dashboards, and generating actionable data insights.
• Familiarity with APIs, middleware, and system integrations (not expected to develop).
• Ability to work cross-functionally and translate EMEA business needs into global initiatives.
• Comfortable in a large, matrix organization.
• Highly analytical, detail-oriented, and committed to operational excellence.
• Experience supporting large-scale events is a plus.