Data Analyst at Morsan HR Consulting

Our client, a leading company in the Fast-Moving Consumer Goods (FMCG) sector, is seeking to recruit a qualified Data Analyst. The role is responsible for collecting, analyzing, and interpreting large datasets to generate actionable insights that support business decision-making. The ideal candidate will have a strong background in data analytics, preferably gained within the FMCG industry, and be proficient in data visualization and business intelligence tools.

Key Responsibilities

• Collect, clean, validate, and organize large datasets from multiple internal and external sources.
• Analyze complex datasets to identify trends, patterns, correlations, and anomalies relevant to business goals.
• Develop and maintain dashboards, KPI reports, and automated reporting systems using business intelligence tools (e.g., Power BI, Tableau).
• Deliver actionable insights and recommendations to commercial, sales, marketing, finance, and supply chain teams.
• Track, measure, and report on business performance against set targets and KPIs.
• Conduct sales and market analysis to support strategic business planning, forecasting, and territory management.
• Monitor and evaluate consumer behavior data to guide marketing, pricing, and promotional strategies.
• Support demand planning, inventory management, and supply chain optimization through data modeling and scenario analysis.
• Collaborate with cross-functional teams to define business problems and develop data- driven solutions.
• Translate business needs into technical specifications for data collection, storage, and reporting enhancements.
• Build predictive models and apply statistical analysis techniques to forecast sales trends and customer buying behavior.
• Perform competitor benchmarking and market intelligence reporting to support strategic decision-making.
• Conduct post-campaign analysis to measure the effectiveness and ROI of marketing activities.
• Manage master data records and ensure consistency across ERP and CRM systems.
• Ensure data governance, compliance, and security in line with company policies and regulatory requirements.
• Continuously identify opportunities to improve data collection processes, reporting automation, and dashboard usability.
• Train and support internal users on data literacy, dashboards, and self-service reporting tools.
• Stay updated with industry trends, advanced analytics methodologies, and FMCG best practices.

Key Qualifications and Experience

• Bachelor’s degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Economics, or a related field.
• Minimum of 2–3 years’ experience in a similar role, preferably within the FMCG industry.
• Strong proficiency in Microsoft Excel, SQL, and business intelligence tools (Power BI, Tableau, or similar).
• Solid understanding of FMCG business dynamics, KPIs, consumer insights, and sales performance analysis.
• Experience with ERP and CRM systems such as SAP, Salesforce, or equivalent platforms is an added advantage.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent communication and presentation skills, with the ability to explain technical findings to non-technical audiences.
• Ability to work independently, prioritize tasks, and meet tight deadlines under pressure