Data Analyst at Shopzetu

The role requires an ability to offer deep insights and to tell stories with data in order to both surface new data-driven opportunities for growth and evaluate the effectiveness of key efforts already underway.

An ideal candidate would balance a strong attention to detail and data integrity, while also maintaining a focus on the high-level, strategic relevance of the recommendations being made.

In particular, this position will be responsible for analyzing data to draw actionable conclusions, as well as designing and preparing ad hoc analytical reports. The position is responsible for ensuring our on-site tagging is accurate and complete in order to yield comprehensive insights. 

Key Responsibilities

Gathering Data Requirements

• All of your analytics efforts should serve our main business objectives. The metrics that you choose to track should be directly related to our core business goals and bottom line.
• Assess the current web analytics tools and identify new tools/vendors as required by the level of insight needed for decision making.
• Fully understanding the source and structure of all data sources remains reliable for analysis purposes.
• Work with external tech and external web partners to ensure that the tracking and data infrastructure is reliable.
• Integration into existing systems: The integration of the results into existing operational systems or databases as an approach to delivering a solution.
• Create, manage and update ShopZetu databases to connect digital data with transactional and marketing data to provide a 360 view of the customer.

Creating Dashboards, Reports & Tools 
 

• Create reports describing the business intelligence derived from the ecommerce website and projects as a common deliverable. The report should be directed to the persons responsible for making decisions.
• The reporting should focus on significant and actionable items, that is, it should be possible to translate any conclusions into a decision that can be used and that makes a difference. It is increasingly common for the report to be delivered through the corporate intranet to enable additional interested parties to benefit from the report.
• Ensure consistency, reliability and quality of all standard reports.
• Maintain a comprehensive suite of dashboards to help visualize performance and trends in our website’s traffic, online sales and campaigns.
• Access and organization of your analytics is essential to get the most value out of your data. All team members should be able to access analytics when they need it, with the ability to organize and manipulate data to draw insights using an accessible, navigable, and manageable ecommerce KPI dashboard.

Analysis of historical data

• Deliver data insights across all digital touch points. Additionally, create ad-hoc reports and insights supporting broader business e-commerce use cases as necessary, communicating with managers to identify and address areas for improvement.
• Data visualization. Analytics displayed on multiple screens. Always consider how statistics will be displayed for your teams, ensuring that the data visualization method makes information accessible and actionable for various stakeholders. When planning the metrics to measure, you should have an idea of how this data will be displayed for it to be valuable to the business

Professional / Academic Background

• Bachelor’s degree in technical field (statistics, computer science, mathematics)
• Minimum 2 to 3 years of experience in data analytics, ecommerce preferred.
• Experience with Web Analytics platforms (Google Analytics, Adobe Analytics, or Core metrics)
• Knowledge of database query languages (SQL preferred)
• Experience with BI tools (Qlik, Tableau, MicroStrategy)
• Proficiency in Microsoft Excel, Power BI, Intermediate to Advanced preferred.
• Experience with Google Analytics or other website analytics tooling.
• Experience with Salsify or other PIM and DAM systems.
• Experience with any major ecommerce platform (Salesforce, Shopify, Woo Commerce, etc.)

The role reports to the General Manager.

Sound like you? Apply now! We’re made up of passionate, creative and strong-minded folks that love to get things done in a fast-paced environment. We are constantly seeking entrepreneurial, dynamic and collaborative individuals to join our team.