Marketing and Sales Officer at Data Integrated Limited

Marketing responsibilities

1. Develop, implement, manage and execute a DIL marketing, sales and communications strategy, in alignment with business goals.
2. Bring and ensure continuity across our sales and marketing efforts
3. Support specific marketing/sales/communications projects (websites, advertising, content curation, reporting, marketing proposals, etc.)
4. Engage in and lead key marketing opportunities
5. Build brand awareness through various media outlets and work within the multimedia outlets to promote our products
6. Negotiate advertising contracts
7. Decide which media format (print, television, radio, web, billboard) best suits the marketing assignment
8. Design and oversee ad layouts
9. Facilitate Rebranding DIL for our competitive landscape
10. Research and development of product; Collect and analyze market research data
11. Identify potential markets and test them extensively
12. Establish beneficial pricing and product distribution strategies
13. Plan sales and advertising campaigns
14. Present projects to clients and work with them to strategize and improve the material according to their needs
15. Keep track of and balance budgets in line with the marketing plan
16. Sales responsibilities
17. Present, promote and sell products/services to existing and prospective customers
18. Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
19. Establish, develop and maintain positive business and customer relationships
20. Expedite the resolution of customer problems and complaints to maximize satisfaction
21. Achieve agreed upon sales targets and outcomes within schedule
22. Coordinate sales effort with team members and other departments
23. Analyze the territory/market’s potential, track sales and status reports
24. Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

Core Competencies and Attributes

• Strong work ethic and conducting of business with the highest ethical standards. Holding themselves accountable for delivering results in a difficult environment.
• Proven ability to maintain strong relationships with key stakeholders.
• Exceptional and proven leadership and people management skills
• Strong familiarity with data collection and interpretation
• Excellent networking, negotiating and communication skills.
• Ability to create and deliver catchy presentations tailored to the Board, CEO, and, or customers’ needs.
• Proven experience of working within a sales and marketing team preferably in a tech-based environment
• Good time management and organization skills.
• Positive, energetic self-starter with a high level of personal drive and resilience.
• Unquestionable integrity.
• Passionate about technology and eager to get in the field to directly connect with clients.
• Results driven individual with a strategic approach to achieving their objectives

Academic Qualifications

1. Minimum education qualification of a Diploma in Marketing and Sales/ Business or a related field.
2. Proficiency in MS Office applications, CRM tools and any other pertinent technologies.
3. Professional marketing and sales training will be an added advantage

Work Experience

• At least 3 years of work experience in marketing and sales/ business development/ tele sales / telemarketing or customer facing role.
• Prior experience in developing sales and marketing strategies
• Experience developing new locations and markets
• Tech savvy with strong working knowledge of computer systems and databases.