Deputy Director, Marketing & Communications at Nairobi International Financial Centre

Job Specifications

The Deputy Director of Marketing and Communication is responsible for providing strategic leadership in planning, implementing, and overseeing the organization’s marketing and communication initiatives.

Job Descriptions

The following are the duties and responsibilities:

• Implement marketing and communications strategy and keep staff strategic in their marketing and communications outputs.
• Work with colleagues to devise marketing and communications plans for interventions and projects.
• Review marketing and communications plans in light of changes to organizational goals.
• Identify new and innovative tools and channels for marketing and communication.
• Identify marketing and communications opportunities and threats and advise staff.
• Monitor and evaluate marketing and communication activity impact, including news media monitoring.
• Develop a deep understanding of target audiences; lead media relations: draft informative and interesting press releases, edit and draft articles and blogs, answer journalists’ inquiries, and conduct journalist outreach.
• Clear and distribute press releases, maintain a database of journalists, and merchandise media coverage.
• Plan and manage the design, content, and production of all marketing materials.
• Lead maintenance of social media channels, e.g., X, Facebook, LinkedIn, and Google+.
• Prepare detailed media activity reports.
• Organize events: plan, build audiences, arrange venues, and manage logistics.
• Manage events: take photos, live stream, shoot video, edit it, post it to YouTube, and digitally disseminate it.
• Create communication and marketing strategies for NIFC and NIFCA, launches, events, and promotions.
• Lead the marketing and public relations activities.
• Draft website copy and upload website content.
• Oversee the compilation of regular and systematic emails, clearance, and distribution.
• Support management in effective internal communications.
• Commission and manage staff, consultants, and suppliers.
• Respond to communication-related issues in a timely manner.
• General administrative good practice as required.

Person Specifications

For appointment to this grade, an officer must have:

• Bachelor’s degree in any of the following disciplines: marketing, media, communications, international relations, public relations, journalism, or any other relevant qualifications from a recognized institution.
• Master’s degree in any of the following disciplines: marketing, media, communications, international relations, public relations, journalism, or any other relevant qualifications from a recognized institution.
• Professional certification in marketing, communications, or a relevant area (e.g., CIM) is an added advantage.
• Member of a recognized professional body (e.g., MSK, PRSK, CIM).
• At least ten (10) years relevant work experience.
• At least four (4) years in management.
• Management Course lasting not less than four (4) weeks from a recognized institution.
• Proficiency certificate in computer applications.
• Fulfilled the requirements of Chapter Six (6) of the Constitution of Kenya.

Key Competencies and Skills

• Strategic leadership and vision.
• Integrated marketing communication.
• Global brand strategy and positioning.
• Cross-departmental collaboration.
• Resource and budget management.
• Public relations, media, and crisis management.
• Creative and innovative thinking.
• Team leadership and development.