Development of Knowledge Products on Digital Rights and Civic Space in Kenya at Oxfam

Objectives of the Assignment

The specific objectives of the consultancy are to:

• Translate complex concepts on digital rights, data protection, digital safety, and civic space into simple, accurate, and engaging public education materials.
• Develop creative and visually compelling knowledge products for digital dissemination.
• Ensure all content is inclusive, gender-responsive, context-sensitive, and accessible to diverse audiences, e.g. Persons with Disabilities (PWDs), translation to different languages, and adaptation for low bandwidth users.
• Produce final materials in formats suitable for Oxfam’s and partners' websites and social media platforms.

Priority Thematic Areas

The consultant will develop content based on selected themes from Oxfam’s existing resources and training materials. Indicative thematic areas include:

• Digital access and equity
• Security and digital civic space and engagement
• Responsible data use and privacy
• Automation and the future of work
• Digital governance

Target audiences

• The knowledge products should be designed for non-specialist and semi-specialist audiences in Kenya, including civil society organisations, human rights defenders and activists, journalists and media practitioners, young people and online civic actors, women’s rights and feminist movement actors, general digital platform users, and wider public audiences.

Scope of work

The consultant or consultant team will be expected to:

Review and message development

• Review relevant project documents, training manuals, workshop materials, and reference resources provided by Oxfam.
• Identify priority messages, audience needs, and the most appropriate product formats for each selected theme.
• Develop a simple messaging framework for approval before production begins.

Concept and Content development

• Develop concepts, copy, scripts, and/or storyboards for each agreed product.
• Translate technical subject matter into clear, concise, visually engaging, and audience-appropriate language.
• Ensure consistency in tone, terminology, and visual approach across all outputs.

Design and Production

• Design and produce the agreed package of knowledge products
• Adapt content for dissemination across different digital platforms
• Ensure outputs are mobile-friendly and accessible.

Review and revision

• Submit draft products for review.
• Incorporate Oxfam feedback through up to two rounds of revisions.
• Submit final approved outputs in both final-use and editable formats.

Expected outputs and deliverables

• Inception report (PDF/Word, 5-7 pages): Brief report outlining understanding of the assignment, methodology, workplan, creative approach, and proposed production process.
• Content and Messaging Matrix (Excel/Word/PDF): Matrix showing theme, audience, key message, proposed format, dissemination platform, and accessibility considerations.
• 1 set Content Outlines / Scripts / Storyboards (Word/PDF): Draft copy and visual direction for each approved product.
• 5 Infographics (Print-ready PDF + PNG/JPEG + editable source file): Static visual explainers on selected digital rights themes.
• 5 Illustrated Explainers / Social Media Carousels (PNG/JPEG + editable source file): Simplified multi-panel explainers for social and digital use.
• 2 Short Animated Videos (MP4, 60–90 seconds each, subtitled): Short, engaging explainer videos for digital dissemination.
• Caption and Dissemination Pack (Word/PDF): Suggested captions for each product.
• Final Handover Package (Organised digital folder): Final approved outputs, editable source files, subtitles, and any linked assets

All outputs must:

• Be accurate, concise, and audience-appropriate
• Use clear, non-technical language while preserving conceptual integrity
• Be gender-responsive and inclusive
• Consider accessibility needs, including readability, legibility, subtitle use, and suitability for diverse users
• Be optimised for digital dissemination, especially mobile and low-bandwidth environments
• Be appropriate for use across website and social media platforms
• Be submitted in both final and editable source formats