Digital and Marketing Operations Officer at Qatar Airways

Qatar Airways (QR) has embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Digital and Marketing Operations Officer for our station in Nairobi, Kenya.

You will execute Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty. You will also monitor closely the day-to-day Digital and Marketing Campaigns ensuring that regular tracking is managed, and reported to the leadership teams in the Regions and Head Office.

Specific Accountabilities Include

• Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
• Act as the subject matter expert on the assigned region / stations’ B2B & B2C campaign process and tools
• Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities are as per the agreed SOP and QR Standards
• Collaborate with key internal stakeholders (for assigned region such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
• Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned region/ stations.
• Execute and track calendar of all B2B &, B2C activities and tracks campaign budget, and provide the relevant reports to the management.
• Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management.
• Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
• Maintain daily interactions with regional Digital and Marketing teams, Head Office stakeholders in Pricing, Loyalty, CRM, Marketing, Digital and all other relevant departments
• Ensure all B2B & B2C campaign assets are compliant with Qatar Airways’ brand guidelines and standard

Qualifications

The successful candidate will have the following qualifications and skills:

• Bachelor’s Degree or equivalent.
• Minimum 3 years of relevant experience ideally within Aviation or the travel industry managing marketing initiatives (with a focus on digital channels).
• Previous experience in an Assistant Manager capacity
• Knowledge of corporate business acquisition, partnerships and loyalty marketing
• Solid understanding of marketing fundamentals including brand awareness techniques, digital tracking, monitoring and reporting