Digital Marketing & Lead Generation Specialist at Career Options Africa Ltd

Key Deliverables

•  Plan and execute digital marketing campaigns across Facebook, Instagram, Google, and other relevant platforms.
• Generate high-quality leads through strategic advertising campaigns.
• Develop and manage a complete digital sales funnel (awareness, interest, lead generation, nurturing, and conversion).
• Manage and optimize paid advertising budgets to achieve the best return on investment.
• Implement re-targeting campaigns to increase lead conversion.
• Create engaging digital content including videos, graphics, and promotional materials for projects.
• Monitor campaign performance and prepare weekly performance reports.
• Work closely with the sales team to ensure digital leads are effectively followed up and converted into site visits and sales.
• Continuously test and optimize marketing strategies to improve lead quality and conversion rates.
• Manage social media platforms.

Professional Qualifications

• Business Development, Sales, Marketing and Retail    
• Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience managing digital advertising campaigns (especially Facebook and Google Ads).
• Minimum 3–5 years of hands-on experience in Digital Marketing and Paid Advertising.
• Strong understanding of digital sales funnels and lead generation strategies.
• Experience in real estate marketing will be an added advantage.
• Strong analytical skills and ability to interpret marketing data.
• Creativity in developing engaging marketing content.