Digital Communications Officer at Securex

Position Overview

The role of the Digital Communications Officer holds immense importance in elevating Securex’s online visibility. This entails spearheading digital marketing campaigns throughout Kenya and Uganda while efficiently overseeing operations. Operating under the guidance of the Head of Marketing and Communications, this position necessitates adeptness in digital marketing, as well as proficiency in media relations and content creation.

Key Responsibilities

Digital Management

• Develop and execute comprehensive digital marketing strategies aligned with Securex’s objectives and target audience in collaboration with the Head of Marketing.
• Oversee digital platforms, including social media, website content, email marketing, and online advertising, ensuring effective management and optimization.
• Generate, curate, and optimize compelling content for diverse digital channels, maintaining brand consistency and values to attract and engage customers.
• Lead digital campaigns for lead management, focusing on generating, nurturing, and converting leads through the Soko E-commerce platform for Rafiki By Securex’s solutions.
• Monitor and assess key performance metrics across all digital channels, furnishing regular reports and insights to gauge campaign effectiveness and recommend enhancements.
• Collaborate with cross-functional teams such as sales, operations, and customer service to provide a unified and seamless online customer experience.
• Conceptualize and implement online events, promotions, and campaigns to heighten customer engagement and stimulate sales.

Content Creation

• Formulate and execute comprehensive media strategies to amplify brand visibility within Kenya and Uganda, concurrently fostering and nurturing relationships with media entities, journalists, and notable industry influencers.
• Supervise the creation of press releases, media kits, and other communication materials, ensuring accuracy and alignment with company messaging.
• Collaborate closely with the Securex Crime Analyst to analyze statistical crime data, deriving meaningful insights for informed decision-making.
• Utilize crime analytics to offer clients expert guidance on safety measures and appropriate security solutions.
• Monitor and manage the company’s online reputation, promptly addressing reviews, comments, and feedback on digital platforms as necessary.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience (1-2 years) in digital marketing, preferably within an e-commerce or technology-driven industry.
• Proven experience in media relations, communication, or public relations.
• Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and content creation.
• Videography, Photography, design skills and proficiency in relevant design and editing software (Adobe Creative Suite, Canva, etc.)
• Strong analytical skills and ability to interpret data to drive informed decision
• Experience with lead generation and lead management campaigns.
• Proficiency in using digital marketing analytics tools to track and interpret performance metrics.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas and content.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Proficiency in using digital marketing tools such as Google Analytics, Facebook Business Manager, and email marketing platforms.