Digital Content & Social Media Specialist at Sote Hub

Position Summary

• We are seeking a versatile and creative Digital Content & Social Media Specialist to join our dynamic team. This role requires a skilled individual who can create high-quality content, manage social media platforms, as well as manage designing roles. The ideal candidate will have a blend of expertise in content creation, social media management, and graphic design to elevate Sote Hub’s digital presence and engage our community effectively.

Key Responsibilities

Content Creation & Strategy

• Develop and implement a social media strategy that aligns with Sote Hub’s mission, goals, and brand voice.
• Create engaging content for various platforms, including social media posts, blog articles, videos, infographics, and other multimedia.
• Support production of creative visual assets, including promotional graphics, banners, and event materials.
• Maintain a consistent and on-brand tone across all digital communications.

Social Media Management

• Manage and oversee day-to-day operations of Sote Hub’s social media accounts, including Facebook, Instagram, LinkedIn, Twitter/X, and TikTok.
• Grow and engage our online community by responding to comments, messages, and inquiries in a timely manner.
• Develop content calendars and schedule posts to maintain consistent online engagement.
• Stay updated on social media trends and best practices to ensure our content is fresh and impactful.

Graphic Design & Branding

• Create high-quality graphics, including promotional banners, social media posts, and marketing collateral.
• Ensure visual consistency across all online platforms by adhering to Sote Hub’s branding guidelines.
• Design assets for internal and external communications, events, and campaigns.

Campaign Management

• Collaborate with external and internal teams to create and execute digital marketing campaigns.
• Monitor key performance indicators for social media platforms, content, and campaigns.
• Use data insights to optimize content and campaigns, ensuring higher engagement and reach.
• Liaise with startups, SMEs, donors, supporters and other stakeholders to bring out their voice in our media campaigns including arranging for interviews.

Collaboration & Reporting

• Work closely with the programs and innovations teams to align social media and content strategies with broader organizations projects and programs goals.
• Provide regular reports on social media performance, including engagement rates, follower growth, and content impact.

Qualifications and Experience

• Bachelor’s degree or diploma in Marketing, Communications, Digital Media, or a related field.
• At least 2 years of experience managing social media platforms or communications for a brand or organization.
• Proven ability to create compelling content for media and digital platforms.
• Excellent storytelling and content creation skills, including photography and video editing.
• Proficiency in design tools (Adobe Creative Suite, Canva.) and social media management tools (Hootsuite, Meta Business Suite, etc.)
• Strong understanding of platform-specific algorithms and trends.

Core Competencies

• Creativity and strong attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong collaboration skills, with the ability to work across teams.
• Passion for innovation, entrepreneurship, and social impact.