Digital Content Specialist at Bopinc

The role

• We're looking for a hands-on Digital Content Specialist to expertly craft and implement creative digital strategies, aligned with our vision and goals. To steer our social media, manage our digital hive, optimise search and be our numbers ninja! This is a pivotal role in Bopinc, helping to elevate our brands, better engage our audiences and cultivate a spirit of innovation.
• Based out of our dynamic Nairobi office in Kenya, this global role extends beyond content creation and channel management – you'll be a core guiding force within the organisation on marketing and communications, helping to streamline workflows, foster team collaboration, and champion brand consistency and best practices across projects and partnerships.

Responsibilities

• Content strategist: Expertly craft and implement an innovative digital strategy, ensuring perfect alignment with Bopinc's overarching goals. Delivering content fresher than a farmer’s market.
• Lead our socials: Take charge of Bopinc’s social media, developing and implementing campaigns that enhance brand presence and engagement.
• Manage our hive: Boost Bopinc’s online presence, ensuring our core websites are the bees-knees – visually stunning, user-friendly, and consistently updated with sweet content.
• Optimise search: Apply SEO strategies like a seasoned pro, using AI tools and analytics to boost Bopinc's online visibility and ranking.
• Be our numbers ninja:  Dive into Google Analytics and other tools with precision. Provide insightful reports on our digital successes, armed with sharp analyses.
• Innovation scout:  Stay current on the latest marketing and comms trends, tech updates, and innovations in the digital sphere. Share ideas back with the team, helping to boost our  engagement, projects and way of working.
• User-first approach:  Make our digital spaces so cosy and intuitive, users feel like they're wrapped in a warm digital hug. A/B testing and user feedback? You got it – turning our channels into a user-friendly utopia.
• Champion our brand/s:  Strengthen consistency of our brand (and project brands) across our content, aligning messaging, visuals, and tone. While inspiring our team and partners to become brand champions themselves.
• Build and foster capacity: Help guide the organisation in both corporate and project communications. Streamlining and strengthening work flows and processes, making communication simple and accessible for all team members and partners.

Qualifications and skills

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience: 3+ years in hands-on digital content creation and strategy development, ideally in a global commercial setting (e.g., advertising, consulting, or digital media).
• Portfolio: Diverse, creative portfolio showcasing successful marketing campaigns, multimedia productions, and website projects.
• Technical skills: Proficient in CMS, graphic design tools (e.g., Adobe Creative Suite), and multimedia editing software. Passionate about emerging technologies.
• Storytelling: Strong narrative skills for impactful stories connecting with audiences. Simplifies complex issues for engagement.
• Social media: Demonstrated experience managing organisational social media channels, with successful campaigns boosting brand presence and engagement.
• SEO and data pro:  Success in implementing SEO strategies, optimising content, and using tools for keyword analysis, trend monitoring, data analysis, and actionable insights
• Mission alignment: A commitment to creating a more inclusive and nature-positive world. With a deep understanding of communication's role in driving transformative change.

Core competencies

• Planning: Able to achieve results in a quality, timely, and cost-effective way. Sees priorities, plans the efficient use of resources, formulates alternatives and monitors progress against objectives. Anticipates crucial stages in projects. Responds effectively to unforeseen events.
• Teamwork: Strong interpersonal skills, actively participates in teams and projects, supporting all team members. Aware of the needs of others and responds flexibly. Prioritises team goals over individual goals.
• Agility and flexibility: Open to change and flexible in a fast-paced environment. Reflects on experiences and changing circumstances and modifies own behaviour. Able to take on a diverse range of tasks equally effectively. Performs well under pressure.