Digital Engagement Officer at Kenya Airways

Brief Description        

The Digital Engagement Officer will provide strategic oversight and delivery of KQ’s digital activity and manage day-to-day creation and promotion of digital content across KQ’s Corporate Website and social media channels. They will work closely with the wider KQ Corporate communications team and other departments to devise new and dynamic approaches to digital engagement which will extend our reach and influence, as well as identifying ways to improve our wider communications approaches, tools and messages for a digital audience. Reactive work and convening influential and impactful conversations are central to the continued success and strength of KQ. The Digital Officer will need to demonstrate a passion for creating and supporting digital communities throughout their work.

Detailed Description        
Main duties and responsibilities

Plan and create digital content.

• Provide strategic oversight of KQ’s digital content acting as a lead for digital content evaluation.
• Leadon the development of SEO-friendly website content for KQ’s social media channels and website, including our blog the content management or social listening system.
• Develop new digital and multimedia content, including commissioning and creating copy, and audio-visual content and liaising with external agencies ensuring high-quality and adherence with KQ’s brand.
• Design, implement and advise on content strategies and plans for major outputs in line with KQ corporate priorities, with a focus on social media and multimedia.
• Manage the creation of timely, relevant blogs for publication on KQ’s website and social channels, working with the Corporate Communications team
• Coordinate filming/recording of multimedia products like short social media videos and podcasts, including liaising with external agencies.

 Publish and promote content on KQ’s social channels

• Develop creative and innovative strategies for the design and delivery of KQ’s social media approaches
• Leadon the dissemination and promotion of KQ’s online content
• Provide strategic oversight and manage KQ’s Twitter/Facebook/LinkedIn/Instagram/TikTok/and other social accounts, including posting content, monitoring conversations and engaging with followers
• Leadon compiling relevant content and building KQ’s external newsletter using best practices to reach customers who opt to receive our newsletter.
• Keep KQ’s corporate website up to date and aligned with the wider KQ editorial calendar and current affairs
•  Provide support and insight on growing online communities
• Work with the wider Corporate Communications team and other departments to support the creation and maintenance of online communities that are passionate about aviation and aviation business as well as the airline.
• Support colleagues with the publication of materials to engage online communities.
• Create and embed best practice on how to build targeted interest groups using digital tools and communications
• Lead on KQ’s monitoring, evaluation and learning function, providing monthly analytics to the wider team on digital engagement and performance
• Provide digital guidance, support and training
• Provide strategic guidance to communication champions and senior staff to develop their social media profiles
• Create and implement guidelines capturing best practice, legal requirements and institutional standards on social media and photography
• Advise on the use of online images, handling permissions and copyright Deliver inductions and support colleagues on how to engage with our website, writing web- friendly copy and using social media effectively Advise on legal practices and ethical requirements on the appropriate use of images and consent
• Support the identification and reporting of website bugs
• Respond to or redirect general information requests on digital communications
• Support the events team in event promotion (Facebook Live, Periscope, Twitter chatsetc).

Plan and create digital content.

• Provide strategic oversight of KQ’s digital content acting as a lead for digital content evaluation.
• Leadon the development of SEO-friendly website content for KQ’s social media channels and website, including our blog the content management or social listening system.
• Develop new digital and multimedia content, including commissioning and creating copy, and audio-visual content and liaising with external agencies ensuring high-quality and adherence with KQ’s brand.
• Design, implement and advise on content strategies and plans for major outputs in line with KQ corporate priorities, with a focus on social media and multimedia.
• Manage the creation of timely, relevant blogs for publication on KQ’s website and social channels, working with the Corporate Communications team
• Coordinate filming/recording of multimedia products like short social media videos and podcasts, including liaising with external agencies.

 Publish and promote content on KQ’s social channels

• Develop creative and innovative strategies for the design and delivery of KQ’s social media approaches
• Leadon the dissemination and promotion of KQ’s online content
• Provide strategic oversight and manage KQ’s Twitter/Facebook/LinkedIn/Instagram/TikTok/and other social accounts, including posting content, monitoring conversations and engaging with followers
• Leadon compiling relevant content and building KQ’s external newsletter using best practices to reach customers who opt to receive our newsletter.
• Keep KQ’s corporate website up to date and aligned with the wider KQ editorial calendar and current affairs.
• Provide support and insight on growing online communities
• Work with the wider Corporate Communications team and other departments to support the creation and maintenance of online communities that are passionate about aviation and aviation business as well as the airline.
• Support colleagues with the publication of materials to engage online communities
• Create and embed best practice on how to build targeted interest groups using digital tools and communications
• Leadon KQ’s monitoring, evaluation and learning function, providing monthly analytics to the wider team on digital engagement and performance
• Provide digital guidance, support and training
• Provide strategic guidance to communication champions and senior staff to develop their social media profiles
• Create and implement guidelines capturing best practice, legal requirements and institutional standards on social media and photography
• Advise on the use of online images, handling permissions and copyright
• Deliver inductions and support colleagues on how to engage with our website, writing web- friendly copy and using social media effectively
• Advise on legal practices and ethical requirements on the appropriate use of images and consent
• Support the identification and reporting of website bugs
• Respond to or redirect general information requests on digital communications
• Support the events team in event promotion (Facebook Live, Periscope, Twitter chatsetc).

 Essential:

• Experience and knowledge of social media platforms, particularly Twitter, Facebook and LinkedIn
• Experience of creating multimedia content such as infographics, video, audio, animation sand photo stories
• Experience of using a content management system to create and publish website content
• Experience of using Google Analytics, other tools to report on online performance
• Experience of email marketing, especially in Mailchimp
• Knowledge of SEO
• Keen interest in and awareness of latest trends in digital comms, multimedia and social media
• Excellent writing, proofreading and editing skills, with experience in writing for different audiences
• Keen interest in global affairs and knowledge of international issues
• Ability to summarize complex data and messages and find key messages
• Strong IT skills; ability to learn new software and systems quickly
• Well-organized, flexible and effective in prioritization and task management
• Approachable and professional manner

Job Requirements        

• Degree in communications, marketing or relevant field
• 4-5 years ’experience in a similar role
• In-depth knowledge of marketing on digital and social media platforms, best practices, and digital media planning.
• Website analytics, data and sentiment analysis
• Training and certification in digital marketing an added advantage

Additional Details        

• Passion for brand building and creativity are very important attributes for this role
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• The candidate must have the discipline in execution and follow up of campaigns to achieve desired results
• Strong skills in online marketing, branding, social media marketing and copy writing are essential for the role